I found the below ideas on the website focus on publicity activities:
“It’s hard to imagine an industry more off track than public relations. The industry is so grounded in the past it’s a wonder business uses PR at all. That needs to change if PR is to flourish. The Internet now provides a wonderful opportunity to sell products through a full explanation of features and benefits. But will PR firms rise up to control Internet content? Only time will tell”

What do you think about this? I think that in Vietnam, seem PR agencies have been not taken Internet as an important channel in PR activities, they just focus on print, on TV and sometimes, those traditional channels limited creative ideas.

Teduck