"Purely Juice was only able to market its juice as considerably less pricey than POM Wonderful because the product it was advertising was not the product it was actually selling...". It was not so long ago that the pomegranate occupied the same unfamiliar and peculiar sphere as the feijoa, the cherimoya and the tamarillo. (No clue? They’re all fruits.) Thanks, however, to the ingenuity of a company called POM Wonderful, the pomegranate has evaded similar obscurity and become one of the most popular and hyped fruits around. In 2002, POM Wonderful debuted, hitting the refrigerated super premium juice market
Customer Loyalty: Experience-based not Product-based
Người viết: Webmaster
28/11/2008
It’s the endless mantra heard among marketers: consumers are less brand loyal than ever. News flash: maybe the fault doesn’t lie with a “fickle” consumer, but with companies themselves. Businesses are pushing harder than ever to improve or innovate products and services. They’re lowering prices to increase value perceptions, more sensitive than ever to competitors’ pricing strategies. They’re working on customer service issues. There’s nothing like a slowing economy to force companies to address shoring up response times to customers’ concerns and questions.
Electronics Marketers Face Flat Sales This Holiday Season
Người viết: Webmaster
26/11/2008
Flat is the hottest thing in electronics for the coming holiday season. Not flat screens for TVs and computers, but rather flat -- or potentially declining -- sales growth, as the usually resilient industry looks to take its first pounding in years. "This season will be like no other in recent times. In the forecasting biz, we call it a 'market discontinuity.' That is, a break from the past," wrote analyst Roger Kay in a blog post. In a follow-up interview, he said, "Dollar volume is going to be low, discounts are going to be heavy, and in general, industry profits will be down." Best Buy, which like the rest of the industry had been relatively immune to the bumpy economy, recently reported a 7.8%
It's been nearly 10 years since Tim Berners-Lee, who is credited with inventing the worldwide web, expressed his vision of a "semantic web," in which all web data -- and the meaning of that data -- could be read by machines. Since then, much of the slow-moving progress toward this smarter and more powerful web has been courtesy of academics and data librarians. Recently, however, the semantic web has been enjoying a commercial revival of sorts and is often referred to by the new buzzword "Web 3.0." Given how insane the pace of life is these days, I thought I'd offer a few thoughts on what I've been learning about it.
News & Articles 
"Purely Juice was only able to market its juice as considerably less pricey than POM Wonderful because the product it was advertising was not the product it was actually selling...". It was not so long ago that the pomegranate occupied the same unfamiliar and peculiar sphere as the feijoa, the cherimoya and the tamarillo. (No clue? They’re all fruits.) Thanks, however, to the ingenuity of a company called POM Wonderful, the pomegranate has evaded similar obscurity and become one of the most popular and hyped fruits around. In 2002, POM Wonderful debuted, hitting the refrigerated super premium juice market 
It’s the endless mantra heard among marketers: consumers are less brand loyal than ever. News flash: maybe the fault doesn’t lie with a “fickle” consumer, but with companies themselves. Businesses are pushing harder than ever to improve or innovate products and services. They’re lowering prices to increase value perceptions, more sensitive than ever to competitors’ pricing strategies. They’re working on customer service issues. There’s nothing like a slowing economy to force companies to address shoring up response times to customers’ concerns and questions. 
Flat is the hottest thing in electronics for the coming holiday season. Not flat screens for TVs and computers, but rather flat -- or potentially declining -- sales growth, as the usually resilient industry looks to take its first pounding in years. "This season will be like no other in recent times. In the forecasting biz, we call it a 'market discontinuity.' That is, a break from the past," wrote analyst Roger Kay in a blog post. In a follow-up interview, he said, "Dollar volume is going to be low, discounts are going to be heavy, and in general, industry profits will be down." 
It's been nearly 10 years since Tim Berners-Lee, who is credited with inventing the worldwide web, expressed his vision of a "semantic web," in which all web data -- and the meaning of that data -- could be read by machines. Since then, much of the slow-moving progress toward this smarter and more powerful web has been courtesy of academics and data librarians. Recently, however, the semantic web has been enjoying a commercial revival of sorts and is often referred to by the new buzzword "Web 3.0." Given how insane the pace of life is these days, I thought I'd offer a few thoughts on what I've been learning about it. 
