"...Researchers Find Thin Models Make Viewers Like Brands More, but Themselves Less...The Dove Self-Esteem Fund, backed by its Campaign for Real Beauty, has exceeded its original goal of reaching 1 million young girls by this year and expanded its target to 5 million by 2010...". Thin is still in for advertising, new research suggests, unless you're trying to sell cookies or self-esteem. A study by business professors at Villanova University and the College of New Jersey, inspired by Dove's "Campaign for Real Beauty," shows that ads featuring thin models made women feel worse about themselves but better about the brands featured.
The connection between Apple and Steve Jobs is unlike any other brand and CEO relationship in corporate America, maybe the world. The unflappable, black turtleneck-wearing founder is viewed as the public face of Apple, and the driving creative force behind every cool gadget it releases. In fact Jobs so epitomizes the brand that even the Mac guy in the Mac vs. PC ads is clearly meant to evoke the founder himself. So when Mr. Jobs catches a cold, Apple sneezes. And that's why the rumors and innuendo swirling about his health are particularly serious for Apple.
"Branded content sites are doing a particularly effective job..."Like nature vs. nurture, the debate between targeting content or audiences is something of a philosophic argument in the marketing world. Some people believe targeting audiences is what matters most -- regardless of where they are browsing online; others believe that the quality and context of the website on which a consumer is targeted matters. Now, new findings from the Online Publishers Association suggest that content is king: Ads on branded-content websites are more effective than non-branded sites and outpace industry norms in nearly every category.
Special: An interview with the head of Global Business Services at P&G
Người viết: Webmaster
01/08/2008
“It’s all about innovation—at the operating level in the way GBS is structured and in the design of our work processes, as well as upstream, in the IT-driven solutions that we can offer to support P&G’s brands.” So says Filippo Passerini, president of GBS and P&G’s CIO. P&G’s support services have made a ten-year journey that many global corporations are studying with interest and, perhaps, envy. P&G has saved around $600 million to date by consolidating all back-office functions, such as finance and accounting, HR, facilities management, and IT, into one unit—Global Business Services (GBS).
News & Articles 
"...Researchers Find Thin Models Make Viewers Like Brands More, but Themselves Less...The Dove Self-Esteem Fund, backed by its Campaign for Real Beauty, has exceeded its original goal of reaching 1 million young girls by this year and expanded its target to 5 million by 2010...". Thin is still in for advertising, new research suggests, unless you're trying to sell cookies or self-esteem. A study by business professors at Villanova University and the College of New Jersey, inspired by Dove's "Campaign for Real Beauty," shows that ads featuring thin models made women feel worse about themselves but better about the brands featured. 
The connection between Apple and Steve Jobs is unlike any other brand and CEO relationship in corporate America, maybe the world. The unflappable, black turtleneck-wearing founder is viewed as the public face of Apple, and the driving creative force behind every cool gadget it releases. In fact Jobs so epitomizes the brand that even the Mac guy in the Mac vs. PC ads is clearly meant to evoke the founder himself. So when Mr. Jobs catches a cold, Apple sneezes. And that's why the rumors and innuendo swirling about his health are particularly serious for Apple. 
"Branded content sites are doing a particularly effective job..."Like nature vs. nurture, the debate between targeting content or audiences is something of a philosophic argument in the marketing world. Some people believe targeting audiences is what matters most -- regardless of where they are browsing online; others believe that the quality and context of the website on which a consumer is targeted matters. Now, new findings from the Online Publishers Association suggest that content is king: Ads on branded-content websites are more effective than non-branded sites and outpace industry norms in nearly every category. 
“It’s all about innovation—at the operating level in the way GBS is structured and in the design of our work processes, as well as upstream, in the IT-driven solutions that we can offer to support P&G’s brands.” So says Filippo Passerini, president of GBS and P&G’s CIO. P&G’s support services have made a ten-year journey that many global corporations are studying with interest and, perhaps, envy. P&G has saved around $600 million to date by consolidating all back-office functions, such as finance and accounting, HR, facilities management, and IT, into one unit—Global Business Services (GBS). 
