Vietnamese chief executive officers (CEOs) still lack many qualities required to be good leaders, a company official told a recent conference held by the Masso Group in Ho Chi Minh City. Addressing the conference, Masso’s CEO Nguyen Trung Thang said many local executives are not aware of the importance of good leadership or what it entails. Thang said good leadership encourages creativity and objective discussions among executives and staff while offering training opportunities to employees. He cited a survey from McKinsey and Company that says 77 percent of the world’s CEOs agreed that
Media has probably changed more in the last decade than since the dawn of time; that much is clear. What may be less apparent is that the exponential growth of media channels, platforms and audience segments has made brand marketing much too complex to approach without the collective strengths of communications partners. In the face of fragmentation, relevant communications may require different marketing teams or specialty agencies, each uniquely familiar with its respective audience; each interpreting strategy within the context of its audience;
Here come the cuts: Amid roiling financial markets, a who's who of blue-chip marketers are making moves to slash marketing spending, or at least apply tougher financial discipline to what they do spend. Among them are five major companies that together contribute more than $10 billion to the U.S. ad economy: General Motors Corp., Procter & Gamble Co., Anheuser-Busch, Coca-Cola Co. and Nissan. The biggest of them all -- P&G -- last week appointed as its new Global Marketing Officer Marc Pritchard, who spent eight years in finance compared with only six in brand management and marketing.
"Our objective is to reinvest marketing efficiencies ... that we realize into efficient brand-building activities to drive the long-term health of our business," Mr. Kent said. Coca-Cola is looking to save between $400 million and $500 million a year by the end of 2011. And it's looking to find some of those savings in marketing. In a second-quarter earnings call with analysts today, newly minted Coca-Cola CEO Muhtar Kent said that as the company undergoes an aggressive review of spending, marketing will be a primary area of focus. The company will look to reduce "nonconsumer-facing" programs through increased use of global campaigns.
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Vietnamese chief executive officers (CEOs) still lack many qualities required to be good leaders, a company official told a recent conference held by the Masso Group in Ho Chi Minh City. Addressing the conference, Masso’s CEO Nguyen Trung Thang said many local executives are not aware of the importance of good leadership or what it entails. Thang said good leadership encourages creativity and objective discussions among executives and staff while offering training opportunities to employees. He cited a survey from McKinsey and Company that says 77 percent of the world’s CEOs agreed that 
Media has probably changed more in the last decade than since the dawn of time; that much is clear. What may be less apparent is that the exponential growth of media channels, platforms and audience segments has made brand marketing much too complex to approach without the collective strengths of communications partners. In the face of fragmentation, relevant communications may require different marketing teams or specialty agencies, each uniquely familiar with its respective audience; each interpreting strategy within the context of its audience; 
Here come the cuts: Amid roiling financial markets, a who's who of blue-chip marketers are making moves to slash marketing spending, or at least apply tougher financial discipline to what they do spend. Among them are five major companies that together contribute more than $10 billion to the U.S. ad economy: General Motors Corp., Procter & Gamble Co., Anheuser-Busch, Coca-Cola Co. and Nissan. The biggest of them all -- P&G -- 
"Our objective is to reinvest marketing efficiencies ... that we realize into efficient brand-building activities to drive the long-term health of our business," Mr. Kent said. Coca-Cola is looking to save between $400 million and $500 million a year by the end of 2011. And it's looking to find some of those savings in marketing. In a second-quarter earnings call with analysts today, 
