BzzAgent, a network of regular-Joe brand advocates, is making a big bet that word-of-mouth marketing will outperform any other discipline when it comes to ringing registers and driving advocacy for brands. With its "WOM Impact Guarantee" program, which launched today and will run throughout the rest of 2008, BzzAgent is inviting any brand marketer and its agency partners to take part in a challenge in which BzzAgent and the agency partner will run competing campaigns. If BzzAgent does not top the competing agency by 20% across four metrics
One of the latest marketing buzzwords to hit the conference rooms of Asia is behavioral targeting. In fact, recent seminars on digital marketing, mobile marketing, marketing effectiveness and web 2.0 have all featured speakers who have proclaimed behavioral targeting as one of the greatest marketing innovations for some time. The impact of behavioral targeting on marketing expenditures is expected to be significant. According to eMarketer, US spending for behaviorally targeted online advertising will increase by more than US$ 3.5 billion
Marketing Retreats to Build Your Business and Your Brand
Người viết: Webmaster
14/07/2008
"...Brands are organic and continue to evolve and change over time. Constant monitoring and reassessment are necessary to optimize the long-term returns from your brand....". Management retreats can be a very powerful tool for effecting change in organizations and brands. They do need careful planning and thoughtful and experienced facilitation, but properly done they can really help take your brand or organization to the next level. They are particularly important for those who are responsible for creating, building and maintaining brands.
"There's going to be a major marketing fight ... it will be an interesting battle in the second half of the year," he said. "I think there's now a groundswell of thinking that Microsoft has taken steps to fix what was wrong with Vista. If they were just fixing the marketing [with the Crispin project] and didn't fix the product, it wouldn't work...". For a long time, David Alison was a Mac hater. In fact, one of the avatars he used was the face of actor John Hodgman, the PC guy in Apple's "Get a Mac" ads. As a software developer, he was heavily invested in and committed to Windows.
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BzzAgent, a network of regular-Joe brand advocates, is making a big bet that word-of-mouth marketing will outperform any other discipline when it comes to ringing registers and driving advocacy for brands. With its "WOM Impact Guarantee" program, which launched today and will run throughout the rest of 2008, BzzAgent is inviting any brand marketer and its agency partners to take part in a challenge in which BzzAgent and the agency partner will run competing campaigns. If BzzAgent does not top the competing agency by 20% across four metrics 
One of the latest marketing buzzwords to hit the conference rooms of Asia is behavioral targeting. In fact, recent seminars on digital marketing, mobile marketing, marketing effectiveness and web 2.0 have all featured speakers who have proclaimed behavioral targeting as one of the greatest marketing innovations for some time. The impact of behavioral targeting on marketing expenditures is expected to be significant. According to eMarketer, US spending for behaviorally targeted online advertising will increase by more than US$ 3.5 billion 
"...Brands are organic and continue to evolve and change over time. Constant monitoring and reassessment are necessary to optimize the long-term returns from your brand....". Management retreats can be a very powerful tool for effecting change in organizations and brands. They do need careful planning and thoughtful and experienced facilitation, but properly done they can really help take your brand or organization to the next level. They are particularly important for those who are responsible for creating, building and maintaining brands. 
"There's going to be a major marketing fight ... it will be an interesting battle in the second half of the year," he said. "I think there's now a groundswell of thinking that Microsoft has taken steps to fix what was wrong with Vista. If they were just fixing the marketing [with the Crispin project] and didn't fix the product, it wouldn't work...". For a long time, David Alison was a Mac hater. In fact, one of the avatars he used was the face of actor John Hodgman, the PC guy in Apple's "Get a Mac" ads. As a software developer, he was heavily invested in and committed to Windows. 
