"...stated by the CEO of Rohto, a company always proud of its CSR activities: “All that we have done for our staff has benefited Rohto—labour efficiency, product quality, faith and creativeness...”. There are many definitions about Corporate Social Responsibility (CSR), one most widely understood of which is the commitment of businesses to be accountable to sustainable development by adhering to standards of governance, environmental management, labour standards, employee and community relations, social equity, responsible sourcing and human rights.
BzzAgent, a network of regular-Joe brand advocates, is making a big bet that word-of-mouth marketing will outperform any other discipline when it comes to ringing registers and driving advocacy for brands. With its "WOM Impact Guarantee" program, which launched today and will run throughout the rest of 2008, BzzAgent is inviting any brand marketer and its agency partners to take part in a challenge in which BzzAgent and the agency partner will run competing campaigns. If BzzAgent does not top the competing agency by 20% across four metrics
One of the latest marketing buzzwords to hit the conference rooms of Asia is behavioral targeting. In fact, recent seminars on digital marketing, mobile marketing, marketing effectiveness and web 2.0 have all featured speakers who have proclaimed behavioral targeting as one of the greatest marketing innovations for some time. The impact of behavioral targeting on marketing expenditures is expected to be significant. According to eMarketer, US spending for behaviorally targeted online advertising will increase by more than US$ 3.5 billion
Marketing Retreats to Build Your Business and Your Brand
Written by Webmaster
Monday, 14 July 2008
"...Brands are organic and continue to evolve and change over time. Constant monitoring and reassessment are necessary to optimize the long-term returns from your brand....". Management retreats can be a very powerful tool for effecting change in organizations and brands. They do need careful planning and thoughtful and experienced facilitation, but properly done they can really help take your brand or organization to the next level. They are particularly important for those who are responsible for creating, building and maintaining brands.
News & Articles 
"...stated by the CEO of Rohto, a company always proud of its CSR activities: “All that we have done for our staff has benefited Rohto—labour efficiency, product quality, faith and creativeness...”. There are many definitions about Corporate Social Responsibility (CSR), one most widely understood of which is the commitment of businesses to be accountable to sustainable development by adhering to standards of governance, environmental management, labour standards, employee and community relations, social equity, responsible sourcing and human rights. 
BzzAgent, a network of regular-Joe brand advocates, is making a big bet that word-of-mouth marketing will outperform any other discipline when it comes to ringing registers and driving advocacy for brands. With its "WOM Impact Guarantee" program, which launched today and will run throughout the rest of 2008, BzzAgent is inviting any brand marketer and its agency partners to take part in a challenge in which BzzAgent and the agency partner will run competing campaigns. If BzzAgent does not top the competing agency by 20% across four metrics 
One of the latest marketing buzzwords to hit the conference rooms of Asia is behavioral targeting. In fact, recent seminars on digital marketing, mobile marketing, marketing effectiveness and web 2.0 have all featured speakers who have proclaimed behavioral targeting as one of the greatest marketing innovations for some time. The impact of behavioral targeting on marketing expenditures is expected to be significant. According to eMarketer, US spending for behaviorally targeted online advertising will increase by more than US$ 3.5 billion 
"...Brands are organic and continue to evolve and change over time. Constant monitoring and reassessment are necessary to optimize the long-term returns from your brand....". Management retreats can be a very powerful tool for effecting change in organizations and brands. They do need careful planning and thoughtful and experienced facilitation, but properly done they can really help take your brand or organization to the next level. They are particularly important for those who are responsible for creating, building and maintaining brands. 
