When Gap Inc. recently announced that it was cutting its TV advertising, many dismissed the move as old-fashioned cost cutting. But could it be part of a deeper strategy to build exceptional growth? Everybody knows that advertising drives sales; cut marketing spend and you'll harm top-line growth. Right? Well, research presented in my book "The Momentum Effect: How to Ignite Exceptional Growth" might suggest that Gap is on to something. We studied the advertising-to-sales ratios of Fortune 1000 firms during a 20-year period (1985 to 2004) and...
Sunsilk, the Unilever-owned haircare brand, is rolling out a new user-generated global campaign, created by London-based branding agency Jam. The campaign will be initially launched in the US market, before continuing in 17 other markets including Brazil, Tunisia and the UK. The activity is based on the theme "life can't wait" and challenges female consumers to describe personal stories, involving a life-changing moment, on camera. The stories will be shortlisted and shown online where consumers can vote for their favourite video.
David Beckham has stripped down to his underwear again for an Armani ad, which was unveiled to screaming crowds as a 100ft high poster covering five storeys of Macy's department store in San Francisco. The ad is part of the former England football captain's £10m three-year deal with Emporio Armani, which he signed last year. The black and white image shows Beckham standing in a pair of white Emporio Armani briefs set against the backdrop of Malibu Beach in California. There have been rumours that "Goldenballs" ...
As a young copywriter I had to muster enthusiasm for Artificially Flavored Blueberry Muffin Mix with Real Wild Maine Blueberries Inside, Cheese Slices with More Real Cheese (huh?) and Minute Gourmet, a medley of ingredients that came in a bag resembling the one you find in your airline seat pocket. I learned to focus my passion on making good ads. The products advertised were less important, as long as they did no harm. That's all changed. I blame it on Kashi, whose agency we've been for five years now. For most of Amazon Advertising's 12 years we've focused
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When Gap Inc. 
Sunsilk, the Unilever-owned haircare brand, is rolling out a new user-generated global campaign, created by London-based branding agency Jam. The campaign will be initially launched in the US market, before continuing in 17 other markets including Brazil, Tunisia and the UK. The activity is based on the theme "life can't wait" and challenges female consumers to describe personal stories, involving a life-changing moment, on camera. The stories will be shortlisted and shown online where consumers can vote for their favourite video. 
David Beckham has stripped down to his underwear again for an Armani ad, which was unveiled to screaming crowds as a 100ft high poster covering five storeys of Macy's department store in San Francisco. The ad is part of the former England football captain's £10m three-year deal with Emporio Armani, which he signed last year. The black and white image shows Beckham standing in a pair of white Emporio Armani briefs set against the backdrop of Malibu Beach in California. There have been rumours that "Goldenballs" ... 
As a young copywriter I had to muster enthusiasm for Artificially Flavored Blueberry Muffin Mix with Real Wild Maine Blueberries Inside, Cheese Slices with More Real Cheese (huh?) and Minute Gourmet, a medley of ingredients that came in a bag resembling the one you find in your airline seat pocket. I learned to focus my passion on making good ads. The products advertised were less important, as long as they did no harm. That's all changed. I blame it on Kashi, whose agency we've been for five years now. For most of Amazon Advertising's 12 years we've focused 
