You would think there would be at least a remote sense of anticipation about the upcoming Olympic Games. I've had more anticipation over what I'm having for lunch. Not to say that NBC and other media vehicles aren't trying their hearts out. It's all just very tired and ineffective creative. It's hard to turn on the television or open a magazine without some mention. I get it: 8.08.08. But none of the marketing is inspiring me to mark my calendar to watch. Cue the Morgan Freeman voiceover as we watch cheesy slow-motion shots of athletes being awarded, competing, etc.
"...Stop being hired by clients and start hiring them. Stop waiting to receive an RFP or mailing hundreds of clients four to six times a year to stay "top of mind." Instead, pick the folks you really want to work with, ...". I have long believed that having the right clients and doing the right kind of work for those clients determines an agency's ability to "break out" or "go big." Unfortunately for most of us, the traditional business-development route (RFP hell) is counterproductive to this goal. I hate RFPs and the whole pitch process. It is an incredibly flawed way of selecting one of the most important business resources
Will the current economic uncertainty sort out the pretenders from the real deal? asks Dan Bobby, CEO of creative brand consultancy Dave. There's been a lot of talk lately about the impact of the economic downturn on luxury brands. Some have asked if we're about to see a number of so-called luxury brands come crashing down to earth with a bump. Well, as Confucius famously said, "Even in a fair wind a turkey can fly." Consumers are becoming much more discerning about the purchases they make and will interrogate the luxury credentials of the brands
"...Recessions haven't always been bad for Weight Watchers. ...". As gas and commodity prices rise, consumers are finding themselves with fewer spare dollars to reduce their spare tires. As a result, marketers of organized diet programs such as Weight Watchers and Jenny Craig are expected to feel the pinch. "It's definitely a discretionary dollar," said Michael Binetti, a UBS analyst who lowered earnings-per-share guidance for Weight Watchers last week. Even though the iconic diet program enjoys an advantageous position in that it has strong brand equity and low start-up costs,
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You would think there would be at least a remote sense of anticipation about the upcoming Olympic Games. I've had more anticipation over what I'm having for lunch. Not to say that NBC and other media vehicles aren't trying their hearts out. It's all just very tired and ineffective creative. It's hard to turn on the television or open a magazine without some mention. I get it: 8.08.08. But none of the marketing is inspiring me to mark my calendar to watch. Cue the Morgan Freeman voiceover as we watch cheesy slow-motion shots of athletes being awarded, competing, etc. 
"...Stop being hired by clients and start hiring them. Stop waiting to receive an RFP or mailing hundreds of clients four to six times a year to stay "top of mind." Instead, pick the folks you really want to work with, ...". I have long believed that having the right clients and doing the right kind of work for those clients determines an agency's ability to "break out" or "go big." Unfortunately for most of us, the traditional business-development route (RFP hell) is counterproductive to this goal. I hate RFPs and the whole pitch process. It is an incredibly flawed way of selecting one of the most important business resources 
Will the current economic uncertainty sort out the pretenders from the real deal? asks Dan Bobby, CEO of creative brand consultancy Dave. There's been a lot of talk lately about the impact of the economic downturn on luxury brands. Some have asked if we're about to see a number of so-called luxury brands come crashing down to earth with a bump. Well, as Confucius famously said, "Even in a fair wind a turkey can fly." Consumers are becoming much more discerning about the purchases they make and will interrogate the luxury credentials of the brands 
"...Recessions haven't always been bad for Weight Watchers. ...". As gas and commodity prices rise, consumers are finding themselves with fewer spare dollars to reduce their spare tires. As a result, marketers of organized diet programs such as Weight Watchers and Jenny Craig are expected to feel the pinch. "It's definitely a discretionary dollar," said Michael Binetti, a UBS analyst who lowered earnings-per-share guidance for Weight Watchers last week. Even though the iconic diet program enjoys an advantageous position in that it has strong brand equity and low start-up costs, 
