Like every other high-profile name in the food and beverage industry, Coca-Cola Co. has come under fire from critics, the media and consumer watchdog groups for not doing enough in the areas of health and wellness and sustainability. People inside Coke will tell you the company has been a long-time practitioner of sustainability projects but has never been one to talk about these efforts. But as reported exclusively by Ad Age last month, the company is changing that tack with a multimillion-dollar marketing campaign
Merchandising to Build Brand and Attract Consumers
Written by Webmaster
Thursday, 06 March 2008
These days, management and boards of directors have widely acknowledged marketing as a substantial growth driver, be it nontraditional advertising, unique partnerships, influence marketing or digital communication. However, merchandising is one tool in the marketing arsenal that senior marketing executives sometimes overlook -- which is unfortunate, given its high-value means of making an impact. Merchandising is no longer just about ads, logos and displaying your name ...
Nike has kicked off the online component of its "This is Love" campaign, launching a viral movie via Facebook, targeting young women aged 15 to 20 years. The digital component, developed by e-Crusade, is based around a three-part online movie to promote Nike Women's dance competition to be held at the end of March. The campaign used viral marketing via Facebook as well as online advertising through movie related channels such as Yahoo! and UA Cinema websites, as well as a dedicated Nike website.
Clinton Can Ask the Question, but She May Not Like the Answer
Written by Webmaster
Wednesday, 05 March 2008
Hillary haters rejoice. In an act of political desperation leading into Tuesday's make-or-break Texas and Ohio primaries, Sen. Clinton has released a campaign ad that pundits and partisans will declare a reprise of LBJ's notorious "Daisy." In that 1964 spot, a little girl innocently plucks daisy petals, counting aloud. That morphs eerily into the countdown for an ICBM launch ... and nuclear conflagration. The message: a vote for Barry Goldwater is a vote for World War III.
News & Articles 
Like every other high-profile name in the food and beverage industry, Coca-Cola Co. has come under fire from critics, the media and consumer watchdog groups for not doing enough in the areas of health and wellness and sustainability. People inside Coke will tell you the company has been a long-time practitioner of sustainability projects but has never been one to talk about these efforts. But as reported exclusively by Ad Age last month, the company is changing that tack with a multimillion-dollar marketing campaign
These days, management and boards of directors have widely acknowledged marketing as a substantial growth driver, be it nontraditional advertising, unique partnerships, influence marketing or digital communication. However, merchandising is one tool in the marketing arsenal that senior marketing executives sometimes overlook -- which is unfortunate, given its high-value means of making an impact. Merchandising is no longer just about ads, logos and displaying your name ...
Nike has kicked off the online component of its "This is Love" campaign, launching a viral movie via Facebook, targeting young women aged 15 to 20 years. The digital component, developed by e-Crusade, is based around a three-part online movie to promote Nike Women's dance competition to be held at the end of March. The campaign used viral marketing via Facebook as well as online advertising through movie related channels such as Yahoo! and UA Cinema websites, as well as a dedicated Nike website.
Hillary haters rejoice. In an act of political desperation leading into Tuesday's make-or-break Texas and Ohio primaries, Sen. Clinton has released a campaign ad that pundits and partisans will declare a reprise of LBJ's notorious "Daisy." In that 1964 spot, a little girl innocently plucks daisy petals, counting aloud. That morphs eerily into the countdown for an ICBM launch ... and nuclear conflagration. The message: a vote for Barry Goldwater is a vote for World War III.
