As a young copywriter I had to muster enthusiasm for Artificially Flavored Blueberry Muffin Mix with Real Wild Maine Blueberries Inside, Cheese Slices with More Real Cheese (huh?) and Minute Gourmet, a medley of ingredients that came in a bag resembling the one you find in your airline seat pocket. I learned to focus my passion on making good ads. The products advertised were less important, as long as they did no harm. That's all changed. I blame it on Kashi, whose agency we've been for five years now. For most of Amazon Advertising's 12 years we've focused
Integrated marketing communications isn't new, but it's gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of taking a holistic approach to engaging consumers. Several studies, including one recently conducted by the Association of National Advertisers, indicate that achieving effective IMC campaigns is marketers' primary concern. But there is considerable uncertainty about how to staff, design, manage and measure the success of such programs. Although 74% of firms we've surveyed say they are using IMC approaches for most or all of their brands,
Consumers to Watch 25% More Video a Day in Five Years
Người viết: Webmaster
18/06/2008
Consumption of video content is expected to rise 25% to five hours per day by 2013, compared with the four hours now watched in 2008, according to Forrester Research. The firm suggests the increase will be driven by consumers watching programming of all grades via computers, mobile phones, portable media players and even digital photo frames. "There will be more advertising inventory coming from this extra hour of video," said James McQuivey, the Forrester analyst who authored the study containing the prediction about the increase of video consumption.
New IPhone Also Brings New Way of Mobile Marketing
Người viết: Webmaster
18/06/2008
The blogosphere was abuzz last week about the new iPhone. It runs on a fast 3G network, comes with global-positioning technology and is priced at a more-accessible $199. But what has some marketers most excited is that with it comes the possibility of creating marketer-driven mobile applications. That's because on the iPhone, software is content, said Chad Currie, VP-group creative director at T-3, who wrote about the possibilities on Ad Age's DigitalNext blog. And increasingly, marketers are interested in creating useful and valuable utilities for consumers. "The iPhone is a lifestyle device,"
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As a young copywriter I had to muster enthusiasm for Artificially Flavored Blueberry Muffin Mix with Real Wild Maine Blueberries Inside, Cheese Slices with More Real Cheese (huh?) and Minute Gourmet, a medley of ingredients that came in a bag resembling the one you find in your airline seat pocket. I learned to focus my passion on making good ads. The products advertised were less important, as long as they did no harm. That's all changed. I blame it on Kashi, whose agency we've been for five years now. For most of Amazon Advertising's 12 years we've focused 
Integrated marketing communications isn't new, but it's gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of taking a holistic approach to engaging consumers. Several studies, including one recently conducted by the Association of National Advertisers, indicate that achieving effective IMC campaigns is marketers' primary concern. But there is considerable uncertainty about how to staff, design, manage and measure the success of such programs. Although 74% of firms we've surveyed say they are using IMC approaches for most or all of their brands, 
Consumption of video content is expected to rise 25% to five hours per day by 2013, compared with the four hours now watched in 2008, according to Forrester Research. The firm suggests the increase will be driven by consumers watching programming of all grades via computers, mobile phones, portable media players and even digital photo frames. "There will be more advertising inventory coming from this extra hour of video," said James McQuivey, the Forrester analyst who authored the study containing the prediction about the increase of video consumption. 
The blogosphere was abuzz last week about the new iPhone. It runs on a fast 3G network, comes with global-positioning technology and is priced at a more-accessible $199. But what has some marketers most excited is that with it comes the possibility of creating marketer-driven mobile applications. That's because on the iPhone, software is content, said Chad Currie, VP-group creative director at T-3, who wrote about the possibilities on Ad Age's DigitalNext blog. And increasingly, marketers are interested in creating useful and valuable utilities for consumers. "The iPhone is a lifestyle device," 
