Unlike the last recession around 2001, when local markets stayed relatively insulated from the fallout of the dot-com bust, they are anything but immune to this one. And that's bad news for local media. "The flu is universal," said Paul Jacobs, CEO of radio consultancy Jacobs Media, in an e-mail. "If the big auto companies cut back on advertising because sales are down, the dealerships follow. And if potential car buyers can't clear credit, then sales fall, leading some dealers to question why they need to advertise in the first place." That could be a particular problem for local media,
"...Arsenal of Marketing Concepts Includes 'Brand Pillars' and Consumer Touchpoints...It's a lot like what P&G does with brand-equity models". Under the guidance of a former Procter & Gamble brand manager, the Tampa Bay Rays have gone through the sort of transformation typical of deodorant sticks and shaving razors. First off, the team got a new name -- Devil is gone -- and a fresh logo and color scheme, swapping green for blue. A list of "consumer touchpoints" was found via focus-group research and monitored to make sure the ballpark experience is fun for fans.
"... what really counts when assessing brands between borders?...". Simon Anholt, a nation branding expert who advises governments on such issues, believes it is unacceptable for governments to spend taxpayers' and donors’ money on nation branding campaigns if the results can’t be measured, tracked, or made accountable. For that reason, he launched his Nation Brands Index (NBI) in 2005. The NBI started out as an online poll of consumer attitudes toward 35 nation brands around the world. Recently, Anholt teamed up with GfK Roper to produce an expanded (50 country) index.
"Now is the time for Congress and the administration to work diligently without partisanship to rally public confidence for the greater good of the country," Mr. Lafley said. "I urge the leadership of Washington to swiftly develop a proposal we can all support. And I urge people on Main Street to let our legislators know that it's impacting them." He did not, however, offer any specific proposals that should be in a legislative package or directly support the bailout proposal rejected by the U.S. House of Representatives on Monday. Procter & Gamble Co. Chairman-CEO A.G. Lafley today
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"...Arsenal of Marketing Concepts Includes 'Brand Pillars' and Consumer Touchpoints...It's a lot like what P&G does with brand-equity models". Under the guidance of a former Procter & Gamble brand manager, the Tampa Bay Rays have gone through the sort of transformation typical of deodorant sticks and shaving razors. First off, the team got a new name -- Devil is gone -- and a fresh logo and color scheme, swapping green for blue. A list of "consumer touchpoints" was found via focus-group research and monitored to make sure the ballpark experience is fun for fans. 
"... what really counts when assessing brands between borders?...". Simon Anholt, a nation branding expert who advises governments on such issues, believes it is unacceptable for governments to spend taxpayers' and donors’ money on nation branding campaigns if the results can’t be measured, tracked, or made accountable. For that reason, he launched his Nation Brands Index (NBI) in 2005. The NBI started out as an online poll of consumer attitudes toward 35 nation brands around the world. Recently, Anholt teamed up with GfK Roper to produce an expanded (50 country) index. 
"Now is the time for Congress and the administration to work diligently without partisanship to rally public confidence for the greater good of the country," Mr. Lafley said. "I urge the leadership of Washington to swiftly develop a proposal we can all support. And I urge people on Main Street to let our legislators know that it's impacting them." He did not, however, offer any specific proposals that should be in a legislative package or directly support the bailout proposal rejected by the U.S. House of Representatives on Monday. Procter & Gamble Co. Chairman-CEO A.G. Lafley today 
