Financial Times is extending its "We Live in Financial Times" brand campaign, with an advertising campaign at selected airports across Europe. Aimed at targeting an international business audience, the six-month airport campaign will run at Charles de Gaulle and Orly in France, Schiphol in the Netherlands, Frankfurt in Germany and London City in the UK. The brand campaign was first launched in April 2007 in the UK to coincide with the global refresh of the Financial Times newspaper. The campaign was extended to Asia and the US in the latter part of 2007.
The trouble with making a living in marketing is that it can be pretty tough to conjure a meaningful existence during shadowy economic times like these. How much hair gel can we sell to resurrect the dollar? Can a new breakfast cereal prop up Wall Street? Can a five-blade razor restore our faith in the future? Didn't think so. Yet, we all love what we do. And I'll venture reasons why: We are creative, and we want to help people succeed. It is those two impulses that will give our profession
"...Get Over It: Nasty Tone Is Unnecessary and Incites Anger, Fear in Consumers...". The presentation's tomorrow, so let's make sure we know our usual responsibilities." In an oft-broadcast FedEx TV ad, a so-on-top-of-it junior executive fluffs up his staff in reverse: "Jeff, you keep feeding me old information. Dean, I need you to continue not living up to your résumé. Sue, you're in charge of waffling. Rick, can you fold under pressure for me?"
"...Marketers give consumers information. They offer consumers choice. They want to engage consumers, to earn their interest and loyalty...". Marketing is much maligned. Consumer advocates say it's deceptive and intrusive. Sociologists contend it encourages self-centered materialism. Cultural critics argue that it saps civic spirit and political involvement. Marketers, preoccupied with individual campaigns, have done a poor job of rebutting these critiques. What do you say to the cynics who claim that marketing is bad for society?
News & Articles 
Financial Times is extending its "We Live in Financial Times" brand campaign, with an advertising campaign at selected airports across Europe. Aimed at targeting an international business audience, the six-month airport campaign will run at Charles de Gaulle and Orly in France, Schiphol in the Netherlands, Frankfurt in Germany and London City in the UK. The brand campaign was first launched in April 2007 in the UK to coincide with the global refresh of the Financial Times newspaper. The campaign was extended to Asia and the US in the latter part of 2007.
The trouble with making a living in marketing is that it can be pretty tough to conjure a meaningful existence during shadowy economic times like these. How much hair gel can we sell to resurrect the dollar? Can a new breakfast cereal prop up Wall Street? Can a five-blade razor restore our faith in the future? Didn't think so. Yet, we all love what we do. And I'll venture reasons why: We are creative, and we want to help people succeed. It is those two impulses that will give our profession
"...Get Over It: Nasty Tone Is Unnecessary and Incites Anger, Fear in Consumers...". The presentation's tomorrow, so let's make sure we know our usual responsibilities." In an oft-broadcast FedEx TV ad, a so-on-top-of-it junior executive fluffs up his staff in reverse: "Jeff, you keep feeding me old information. Dean, I need you to continue not living up to your résumé. Sue, you're in charge of waffling. Rick, can you fold under pressure for me?"
"...Marketers give consumers information. They offer consumers choice. They want to engage consumers, to earn their interest and loyalty...". Marketing is much maligned. Consumer advocates say it's deceptive and intrusive. Sociologists contend it encourages self-centered materialism. Cultural critics argue that it saps civic spirit and political involvement. Marketers, preoccupied with individual campaigns, have done a poor job of rebutting these critiques. What do you say to the cynics who claim that marketing is bad for society?
