Bob Garfield Points the Way for Marketers in a Post-Advertising Age..."I have the advantage of knowing your habits, my dear Watson," said he. "When your round is a short one you walk, and when it is a long one you use a hansom. As I perceive that your boots, although used, are by no means dirty, I cannot doubt that you are at present busy enough to justify the hansom." "Excellent!" I cried. "Elementary," said he. "It is one of those instances where the reasoner can produce an effect which seems remarkable to his neighbour, because the latter has missed the one little point which is the basis of the deduction."
Wall Street's Black Sunday Will Affect Ad Spending ?
Người viết: Webmaster
17/09/2008
"could affect unemployment drastically over time, which affects travel and credit cards and consumer spending. I think there is more of a long-term effect for us than there is short term,"...The news that three well-known firms -- Lehman Bros., Merrill Lynch and American International Group -- are either ceasing to be, being purchased or facing concerns about raising capital rocked Wall Street but so far has had surprisingly few repercussions on Madison Avenue. In fact, advertising-industry analysts are predicting little short-term fallout -- though the longer-term effects on consumer confidence could be a lot more serious.
When Procter & Gamble co. launched Tide Total Care and Downy Total Care in July, it sure sounded like laundry products had reached the end of their evolution, as it were. If these products did it all, what more could possibly be accomplished? But it's more likely in fact, that laundry is just beginning a new phase. Turns out that in laundry, like history, the end of one cycle just means the start of the next. Arbor Strategy Group, a new-product consulting firm that has tracked the history of package-goods launches for many years, found most categories ultimately spawn a product labeled "total" or "complete"
"...the drama of James Bond with the essence of Coca-Cola Zero in a stylish and contemporary fashion which will resonate with Coca-Cola Zero drinkers while attracting new consumers to the brand...". Coca-Cola is releasing a Wieden & Kennedy-created ad for its Bond tie-in Coke Zero Zero 7 in the style of the franchise's opening credits and featuring music by Jack White from The White Stripes. The TV and cinema ad, created by Wieden & Kennedy Amsterdam, pays homage to the classic Bond film intro sequence, with the gun barrel tracking Bond across the screen. Music for the ad is by White Stripes frontman Jack White,
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Bob Garfield Points the Way for Marketers in a Post-Advertising Age..."I have the advantage of knowing your habits, my dear Watson," said he. "When your round is a short one you walk, and when it is a long one you use a hansom. As I perceive that your boots, although used, are by no means dirty, I cannot doubt that you are at present busy enough to justify the hansom." "Excellent!" I cried. "Elementary," said he. "It is one of those instances where the reasoner can produce an effect which seems remarkable to his neighbour, because the latter has missed the one little point which is the basis of the deduction." 
"could affect unemployment drastically over time, which affects travel and credit cards and consumer spending. I think there is more of a long-term effect for us than there is short term,"...The news that three well-known firms -- Lehman Bros., Merrill Lynch and American International Group -- are either ceasing to be, being purchased or facing concerns about raising capital rocked Wall Street but so far has had surprisingly few repercussions on Madison Avenue. In fact, advertising-industry analysts are predicting little short-term fallout -- though the longer-term effects on consumer confidence could be a lot more serious. 
When Procter & Gamble co. launched Tide Total Care and Downy Total Care in July, it sure sounded like laundry products had reached the end of their evolution, as it were. If these products did it all, what more could possibly be accomplished? But it's more likely in fact, that laundry is just beginning a new phase. Turns out that in laundry, like history, the end of one cycle just means the start of the next. Arbor Strategy Group, a new-product consulting firm that has tracked the history of package-goods launches for many years, found most categories ultimately spawn a product labeled "total" or "complete" 
"...the drama of James Bond with the essence of Coca-Cola Zero in a stylish and contemporary fashion which will resonate with Coca-Cola Zero drinkers while attracting new consumers to the brand...". Coca-Cola is releasing a Wieden & Kennedy-created ad for its Bond tie-in Coke Zero Zero 7 in the style of the franchise's opening credits and featuring music by Jack White from The White Stripes. The TV and cinema ad, created by Wieden & Kennedy Amsterdam, pays homage to the classic Bond film intro sequence, with the gun barrel tracking Bond across the screen. Music for the ad is by White Stripes frontman Jack White, 
