A shock campaign has launched across Vietnam urging people to wear helmets when riding motorcycles. The campaign, created by Ogilvy & Mather and the Asia Injury Foundation, launches ahead of a new law that makes helmet usage mandatory. This year, the Government is funding the media space for the first time, said Ogilvy Vietnam branding director, Alex Clegg. US$150,000 worth of media space
"The Facebook group to save Business 2.0 includes Craig Newmark of Craigslist; Ned Desmond, president of Time Inc. Interactive; Om Malik, creator of GigaOm; James Ledbetter, formerly of The Industry Standard; and, unsurprisingly, Business 2.0 Editor Josh Quittner.". Can Business 2.0 become the "Jericho" of magazine publishing? "Jericho," of course, is the once-canceled CBS show that was revived after fans deluged the network with pleas to continue it.
2007 AFC Asian Cup: Sponsorship, TV revenues set to soar
Người viết: Webmaster
19/07/2007
The 2007 AFC Asian Cup has kicked off, with cumulative audiences of one billion expected in Asia, Europe and North America. The tournament is being held in four countries this year, with Indonesia, Malaysia, Thailand and Vietnam hosting 32 matches between them. "The appreciation of the Cup has grown," said Seamus O'Brien, president and CEO of World Sport Group,which manages the event’s sponsorship and TV rights.
Microsoft has appointed direct response agency Go Direct to conceptualise a regional relationship marketing programme which will be executed locally by respective agencies. Hui Mei Lee, global relationship marketing manager, Microsoft, said that Go Direct will take a “consultative role” in creating a new relationship marketing project, targeting the public sector. The programme covers Asia-Pacific,
News & Articles 
A shock campaign has launched across Vietnam urging people to wear helmets when riding motorcycles. The campaign, created by Ogilvy & Mather and the Asia Injury Foundation, launches ahead of a new law that makes helmet usage mandatory. This year, the Government is funding the media space for the first time, said Ogilvy Vietnam branding director, Alex Clegg. US$150,000 worth of media space
"The Facebook group to save Business 2.0 includes Craig Newmark of Craigslist; Ned Desmond, president of Time Inc. Interactive; Om Malik, creator of GigaOm; James Ledbetter, formerly of The Industry Standard; and, unsurprisingly, Business 2.0 Editor Josh Quittner.". Can Business 2.0 become the "Jericho" of magazine publishing? "Jericho," of course, is the once-canceled CBS show that was revived after fans deluged the network with pleas to continue it.
The 2007 AFC Asian Cup has kicked off, with cumulative audiences of one billion expected in Asia, Europe and North America. The tournament is being held in four countries this year, with Indonesia, Malaysia, Thailand and Vietnam hosting 32 matches between them. "The appreciation of the Cup has grown," said Seamus O'Brien, president and CEO of World Sport Group,which manages the event’s sponsorship and TV rights.
Microsoft has appointed direct response agency Go Direct to conceptualise a regional relationship marketing programme which will be executed locally by respective agencies. Hui Mei Lee, global relationship marketing manager, Microsoft, said that Go Direct will take a “consultative role” in creating a new relationship marketing project, targeting the public sector. The programme covers Asia-Pacific,
