"Tom Neveril: Deeper Understanding: Don't Ask People What They Think; Watch What They Do". A couple years ago I interviewed a mother of four at her house. I wanted to gain an authentic perspective on what made her tick and why she was so loyal to my client's home delivery service. So I turned on my iPod's voice recorder and eased into a discussion about life in suburban Chicago. Soon, she was gushing about how happy she was
P&G Vet Looks to Build a Google for the Beauty-Care Business
Người viết: Webmaster
17/07/2007
A former Procter & Gamble Co. marketing executive is out to make sense of the jumble of tens of thousands of beauty-care products -- and create the industry's killer digital media app in the process. The fall launch of TotalBeauty.com aims to catalog and update in real time the vast array of beauty products; review as many as possible in-house; have visitors review them on their own; and provide a "personalization engine"
Consumers Say They Won't Buy Your Products If They Don't Like Your Practices
Người viết: Webmaster
14/07/2007
"Carol Cone, chairman-CEO of Cone, said 72% of employees wish their bosses would push for social issues to be part of the companys' business plans -- a 38% increase since Cone's last survey in 2004". If you don't stand for a cause, consumers may stop buying your products. That's according to the 2007 Cone Cause Evolution Survey, which finds that fully two-thirds of consumers consider a company's business practices when deciding what to buy.
Nilofer Merchant, CEO of Rubicon Consulting: Let me paint a picture of the world today as a company sees it and then again as a customer experiences it. company, maybe yours, has a home page on its website where it organizes the user experience so that users can learn more about the company, its products, its vertical solutions and so on. The idea is based on going from the highest "levels" of content to deeper and deeper levels based on specificity.
News & Articles 
"Tom Neveril: Deeper Understanding: Don't Ask People What They Think; Watch What They Do". A couple years ago I interviewed a mother of four at her house. I wanted to gain an authentic perspective on what made her tick and why she was so loyal to my client's home delivery service. So I turned on my iPod's voice recorder and eased into a discussion about life in suburban Chicago. Soon, she was gushing about how happy she was
A former Procter & Gamble Co. marketing executive is out to make sense of the jumble of tens of thousands of beauty-care products -- and create the industry's killer digital media app in the process. The fall launch of 
"Carol Cone, chairman-CEO of Cone, said 72% of employees wish their bosses would push for social issues to be part of the companys' business plans -- a 38% increase since Cone's last survey in 2004". If you don't stand for a cause, consumers may stop buying your products. That's according to the 2007 Cone Cause Evolution Survey, which finds that fully two-thirds of consumers consider a company's business practices when deciding what to buy.
Nilofer Merchant, CEO of Rubicon Consulting: Let me paint a picture of the world today as a company sees it and then again as a customer experiences it. company, maybe yours, has a home page on its website where it organizes the user experience so that users can learn more about the company, its products, its vertical solutions and so on. The idea is based on going from the highest "levels" of content to deeper and deeper levels based on specificity.
