Unilever CMO Explains the Marketer's Creative Turnaround
Written by Webmaster
Tuesday, 10 July 2007
Unilever and its agencies were once "a bit like a married couple who had great sex," says Chief Marketing Officer Simon Clift, "just not with each other." Today, conjugal relations are just lovely with Unilever's many partners, thanks in part to the man who forged Unilever's original relationship with Bartle Bogle Hegarty. . Clift now has three Cannes Grand Prix in hand, served up by such old-line agency networks as Ogilvy & Mather and Lowe.
How much does a CMO contribute to the financial health of a company? Plenty, according to some of marketing's top executives in "CMO Thought Leaders: The Rise of the Strategic Marketer." The paper, produced jointly by Booz Allen Hamilton and the Association of National Advertisers, concludes that "revenue growth and profitability are strongest among companies that elevate the role of marketing to the highest possible level."
"Pravin Nath, a professor of marketing at the LeBow College of Business, and Vijay Mahajan, a professor in the department of marketing at the University of Texas at Austin ". Pay attention, CMOs: If you've been fighting for more influence with top management, hide this publication -- now. A study to be published in the Journal of Marketing that covered 167 companies including Procter & Gamble, Microsoft and Apple
Food Marketers Seem Set to Unveil Kids-Advertising Guidelines
Written by Webmaster
Sunday, 08 July 2007
A huge task force report on child obesity is being postponed -- a broad hint that the nation's top food and beverage marketers are planning to unveil major concessions this month in how they market food to kids on TSens. Sam Brownback, R-Kan., and Tom Harkin, D-Iowa, announced today that the joint kids and obesity task force they formed with Federal Communications Commission Chairman Kevin J. Martin
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Unilever and its agencies were once "a bit like a married couple who had great sex," says Chief Marketing Officer Simon Clift, "just not with each other." Today, conjugal relations are just lovely with Unilever's many partners, thanks in part to the man who forged Unilever's original relationship with Bartle Bogle Hegarty. . Clift now has three Cannes Grand Prix in hand, served up by such old-line agency networks as Ogilvy & Mather and Lowe.
How much does a CMO contribute to the financial health of a company? Plenty, according to some of marketing's top executives in "CMO Thought Leaders: The Rise of the Strategic Marketer." The paper, produced jointly by Booz Allen Hamilton and the Association of National Advertisers, concludes that "revenue growth and profitability are strongest among companies that elevate the role of marketing to the highest possible level."
"Pravin Nath, a professor of marketing at the LeBow College of Business, and Vijay Mahajan, a professor in the department of marketing at the University of Texas at Austin ". Pay attention, CMOs: If you've been fighting for more influence with top management, hide this publication -- now. A study to be published in the Journal of Marketing that covered 167 companies including Procter & Gamble, Microsoft and Apple
A huge task force report on child obesity is being postponed -- a broad hint that the nation's top food and beverage marketers are planning to unveil major concessions this month in how they market food to kids on TSens. Sam Brownback, R-Kan., and Tom Harkin, D-Iowa, announced today that the joint kids and obesity task force they formed with Federal Communications Commission Chairman Kevin J. Martin
