HSBC to offer customers green choice on print mailings
Người viết: Webmaster
05/07/2007
HSBC is to launch a new environmentally friendly current account service, offering customers the option not to receive bank statements, chequebooks and letters in the post, in return for environmental charity donations and discounts on green-friendly products and services. The opt-in service, which is available to customers with HSBC Bank Account, Basic Bank, Plus and Premier accounts, will allow holders to choose whether they receive monthly statements, letters, ...
Are the big characters as relevant in today's media landscape as they were 25 years ago? Julia Martin asks five agency leaders to reflect on how the industry has matured and whether they think the skill set required for a career in media has changed. Big Brother's viewing figures were given a massive boost this time around when the appearance of infamous media man Jonathan Durden ensured Soho would be tuning in avidly to watch his antics.
Brad Karsh is president of JobBound, a career consulting company, and author of 'Confessions of a Recruiting Director."Recruiting directors are flooded with resumes and spend about 15 seconds looking at each one individually. Now try tacking on a full-page, extremely boring document that basically says what is already on the resume. How many cover letters do you think actually get read? That being said, you still need to create one. !"
Can BA Deliver Brand Promise If It Can't Deliver a Bag?
Người viết: Webmaster
03/07/2007
"After arriving in Nice to cover the Cannes ad festival, our reporter was without her bags, as were many others that week. But to make matters worse, the airline lost her bags on her return as well. She is still without her luggage.". British Airways may have traded in two decades of creative work by M&C Saatchi for a fresh perspective from Bartle Bogle Hegarty, but many of this year's Cannes-goers will tell you that the airline's image problems won't be solved by an ad campaign
News & Articles 
HSBC is to launch a new environmentally friendly current account service, offering customers the option not to receive bank statements, chequebooks and letters in the post, in return for environmental charity donations and discounts on green-friendly products and services. The opt-in service, which is available to customers with HSBC Bank Account, Basic Bank, Plus and Premier accounts, will allow holders to choose whether they receive monthly statements, letters, ...
Are the big characters as relevant in today's media landscape as they were 25 years ago? Julia Martin asks five agency leaders to reflect on how the industry has matured and whether they think the skill set required for a career in media has changed. Big Brother's viewing figures were given a massive boost this time around when the appearance of infamous media man Jonathan Durden ensured Soho would be tuning in avidly to watch his antics.
Brad Karsh is president of JobBound, a career consulting company, and author of 'Confessions of a Recruiting Director."Recruiting directors are flooded with resumes and spend about 15 seconds looking at each one individually. Now try tacking on a full-page, extremely boring document that basically says what is already on the resume. How many cover letters do you think actually get read? That being said, you still need to create one. !"
"After arriving in Nice to cover the Cannes ad festival, our reporter was without her bags, as were many others that week. But to make matters worse, the airline lost her bags on her return as well. She is still without her luggage.". British Airways may have traded in two decades of creative work by M&C Saatchi for a fresh perspective from Bartle Bogle Hegarty, but many of this year's Cannes-goers will tell you that the airline's image problems won't be solved by an ad campaign
