"Sustainable Branding: Five Steps to Gaining the Approval of the Environmentally Conscientious Consumer". "I'll admit it: I'm a sucker for a company that demonstrates it has a real soul." It was the opinion of just one individual in a focus group of beer drinkers I sat in on last year, but it inspired head nodding around the room. The moderator had posed the question, "Are a company's social and environmental values and practices a part of your purchasing decision?"
Google has launched its iGoogle personalisation platform in Hong Kong aimed at rewriting the search book by giving everyone a mass personalised home page linked to their own interests. At a media launch yesterday, Yu-Kuan Lin, associate product manager, international product team for Google demonstrated the various features available with iGoogle ranging from localised search of videos, images and websites in Hong Kong to keeping users abreast of the latest trends,
Study Finds 96% of Them Connect to a Social Net at Least Weekly
Written by Webmaster
Wednesday, 27 June 2007
"Tweens and teens are, in many cases, connecting to their parents via a social network. "Social Networking Reaches Near Full Penetration Among Teens and 'Tweens". A whopping 96% of online tweens and teens connect to a social network at least once a week, according to a study and white paper being released today from Alloy Media & Marketing, a youth-oriented marketing firm. And nearly half engaged with a brand in the space in the past month
Behind Cannes 2007: Industry Leaders Refuse to Share Real Learnings and Best Practices
Written by Webmaster
Wednesday, 27 June 2007
Here's what we learned at the high-powered Cannes Debate panel on agency reinvention, which I moderated during last week's International Advertising Festival: next to nothing. Here's what that means: The ad business has a bigger problem than it realizes. Because its leaders refuse to share real learnings and best practices, or to discuss the frustrations they face in reinventing their legacy businesses, there's little chance ...
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"Sustainable Branding: Five Steps to Gaining the Approval of the Environmentally Conscientious Consumer". "I'll admit it: I'm a sucker for a company that demonstrates it has a real soul." It was the opinion of just one individual in a focus group of beer drinkers I sat in on last year, but it inspired head nodding around the room. The moderator had posed the question, "Are a company's social and environmental values and practices a part of your purchasing decision?"
Google has launched its iGoogle personalisation platform in Hong Kong aimed at rewriting the search book by giving everyone a mass personalised home page linked to their own interests. At a media launch yesterday, Yu-Kuan Lin, associate product manager, international product team for Google demonstrated the various features available with iGoogle ranging from localised search of videos, images and websites in Hong Kong to keeping users abreast of the latest trends,
"Tweens and teens are, in many cases, connecting to their parents via a social network. "Social Networking Reaches Near Full Penetration Among Teens and 'Tweens". A whopping 96% of online tweens and teens connect to a social network at least once a week, according to a study and white paper being released today from Alloy Media & Marketing, a youth-oriented marketing firm. And nearly half engaged with a brand in the space in the past month
Here's what we learned at the high-powered Cannes Debate panel on agency reinvention, which I moderated during last week's International Advertising Festival: next to nothing. Here's what that means: The ad business has a bigger problem than it realizes. Because its leaders refuse to share real learnings and best practices, or to discuss the frustrations they face in reinventing their legacy businesses, there's little chance ...
