"For the First Time Since Ad Icon Was Introduced in 1955, Philip Morris Ran No Ads for Cigarette Brand in Consumer Media". In 2006, for the first time since Philip Morris created the Marlboro Man in 1955, no Marlboro ads ran in U.S. consumer media. In fact, for the first time since Ad Age launched its Leading National Advertisers report in 1956, not a single tobacco company appears on the LNA roster for 2006, published today
Survey finds social networking users have little loyalty
Written by Webmaster
Saturday, 23 June 2007
Many users of social networking sites such as MySpace and Facebook feel no obligation to restrict themselves to one site, according to a report. Research by market research firm Parks Associates suggests nearly half of all social networkers regularly use more than one site and one in six use three or more. Nearly 40% of MySpace users also keep profiles on other social networking sites such as Friendster and Facebook.
Mobile marketing industry bodies to develop global guidelines
Written by Webmaster
Saturday, 23 June 2007
International industry body the Mobile Marketing Association and not-for-profit forum dotMobi Advisory Group have signed a global agreement to develop best practice guidelines. The Industry Alliance Memorandum of Agreement has been created to encourage global growth of the mobile internet by looking at best practice and commercialisation of the industry. Michael J. O'Farrell, MAG's chair and executive director, said:
"Rivals.com comprises a network of 150-plus individual websites devoted to prep and college sports and sorted by state or by school. " Yahoo has purchased Rivals.com, a network of high school and college sports sites. The acquisition falls into the Yahoo Sports channel, which the portal has been building through fantasy leagues and content deals with brands such as Time Inc.'s Sports Illustrated. This deal significantly bolsters Yahoo's offering of nonprofessional-sports news and content.
News & Articles 
"For the First Time Since Ad Icon Was Introduced in 1955, Philip Morris Ran No Ads for Cigarette Brand in Consumer Media". In 2006, for the first time since Philip Morris created the Marlboro Man in 1955, no Marlboro ads ran in U.S. consumer media. In fact, for the first time since Ad Age launched its 
Many users of social networking sites such as MySpace and Facebook feel no obligation to restrict themselves to one site, according to a report. Research by market research firm Parks Associates suggests nearly half of all social networkers regularly use more than one site and one in six use three or more. Nearly 40% of MySpace users also keep profiles on other social networking sites such as Friendster and Facebook.
International industry body the Mobile Marketing Association and not-for-profit forum dotMobi Advisory Group have signed a global agreement to develop best practice guidelines. The Industry Alliance Memorandum of Agreement has been created to encourage global growth of the mobile internet by looking at best practice and commercialisation of the industry. Michael J. O'Farrell, MAG's chair and executive director, said: 
"Rivals.com comprises a network of 150-plus individual websites devoted to prep and college sports and sorted by state or by school. " Yahoo has purchased Rivals.com, a network of high school and college sports sites. The acquisition falls into the Yahoo Sports channel, which the portal has been building through fantasy leagues and content deals with brands such as Time Inc.'s Sports Illustrated. This deal significantly bolsters Yahoo's offering of nonprofessional-sports news and content.
