How to get ahead in marketing: Customers in charge
Written by Webmaster
Wednesday, 20 June 2007
The empowerment of customers is reshaping skills required of marketers. This first instalment in a series on how to map out a fulfilling career in marketing looks at key questions practitioners must ask to ensure they make the most of their opportunities in this new consumer landscape: What sort of organisation should I choose? What sort of culture is best? What skills do I need? What sort of brand is best?
Marketing Society awards Grand Prix to Marks & Spencer
Written by Webmaster
Wednesday, 20 June 2007
Marks & Spencer has won the Grand Prix for the Marketing Society's Awards for Excellence. The judges award the Grand Prix for the best demonstration of marketing excellence in 2006. This is not the best of the winning campaigns per se; it is the activity that has done most over the past year to showcase what marketing can offer, with a clear focus on return to the bottom line
Under Armour built a men's-sports-apparel empire on the back of sweating, chest-thumping, testosterone-fueled creative, and now it's betting heavily that same approach will sell just as well to women. The $430 million marketer earlier this month finished shooting what it expects to be the largest ad campaign in its history: a series of ads that show Under Armour-outfitted female athletes gutting and grunting their way through grueling workouts.
Philip Thomas, the chief executive of the Cannes Lions, gave a strong indication earlier today that the rules on whether a charity ad can receive a Grand Prix may be about to change. In a debate about whether an ad for the WWF, which a number of jurors considered better than the winner, should be able to take the Grand Prix in the Promo Awards he said: "Agencies get more freedom when working with a charity and can create much more emotional work
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The empowerment of customers is reshaping skills required of marketers. This first instalment in a series on how to map out a fulfilling career in marketing looks at key questions practitioners must ask to ensure they make the most of their opportunities in this new consumer landscape: What sort of organisation should I choose? What sort of culture is best? What skills do I need? What sort of brand is best?
Marks & Spencer has won the Grand Prix for the Marketing Society's Awards for Excellence. The judges award the Grand Prix for the best demonstration of marketing excellence in 2006. This is not the best of the winning campaigns per se; it is the activity that has done most over the past year to showcase what marketing can offer, with a clear focus on return to the bottom line
Under Armour built a men's-sports-apparel empire on the back of sweating, chest-thumping, testosterone-fueled creative, and now it's betting heavily that same approach will sell just as well to women. The $430 million marketer earlier this month finished shooting what it expects to be the largest ad campaign in its history: a series of ads that show Under Armour-outfitted female athletes gutting and grunting their way through grueling workouts.
Philip Thomas, the chief executive of the Cannes Lions, gave a strong indication earlier today that the rules on whether a charity ad can receive a Grand Prix may be about to change. In a debate about whether an ad for the WWF, which a number of jurors considered better than the winner, should be able to take the Grand Prix in the Promo Awards he said: "Agencies get more freedom when working with a charity and can create much more emotional work
