Google opens up possibility of offline search marketing
Written by Webmaster
Monday, 04 June 2007
Online giant Google is set to launch an offline web browser service called Google Gears, which will allow users to access it remotely while on planes and trains and some of the most inaccessible places across the globe. Google Gears will open up as-yet-untapped pockets of consumers, including the difficult to reach business traveller. The open source application will allow Google users to access the online firm's services, such as the Google news reader, offline from today.
"Allen Adamson is managing director of Landor Associates. He is also author of "BrandSimple: How the Best Brands Keep it Simple and Succeed." Just when you thought the luxury market couldn't get any more luxurious, there came the first-class-only airline, the designer pup and the $172,000 diamond-studded fountain pen. It boggles the minds and wallets of all but a select few. However, as the real luxury market moves into the stratosphere,
What makes somebody powerful? Why does one marketer hold more sway than their peers? These are questions Marketing revisits every year as we compile our Power 100, the definitive list of who is making waves within the marketing industry. Power is the ultimate intangible asset. It cannot be fed into a spreadsheet or plotted on a graph. Nor is it a case of ticking boxes. But that does not mean it is artificial. The people who appear on the following
Recently, the results of the 2007 Cone Consumer Environmental Survey were released. Brands would be interested in learning about how seriously Americans are now taking the environment, and the implications these feelings have on business practices. The survey found one-third of Americans (32 percent) report heightened interest in the environment compared to a year ago. This brings the total of Americans who claim to be interested in the environment to 88 percent.
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Online giant Google is set to launch an offline web browser service called Google Gears, which will allow users to access it remotely while on planes and trains and some of the most inaccessible places across the globe. Google Gears will open up as-yet-untapped pockets of consumers, including the difficult to reach business traveller. The open source application will allow Google users to access the online firm's services, such as the Google news reader, offline from today.
"Allen Adamson is managing director of Landor Associates. He is also author of "BrandSimple: How the Best Brands Keep it Simple and Succeed." Just when you thought the luxury market couldn't get any more luxurious, there came the first-class-only airline, the designer pup and the $172,000 diamond-studded fountain pen. It boggles the minds and wallets of all but a select few. However, as the real luxury market moves into the stratosphere,
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What makes somebody powerful? Why does one marketer hold more sway than their peers? These are questions Marketing revisits every year as we compile our Power 100, the definitive list of who is making waves within the marketing industry. Power is the ultimate intangible asset. It cannot be fed into a spreadsheet or plotted on a graph. Nor is it a case of ticking boxes. But that does not mean it is artificial. The people who appear on the following
Recently, the results of the 2007 Cone Consumer Environmental Survey were released. Brands would be interested in learning about how seriously Americans are now taking the environment, and the implications these feelings have on business practices. The survey found one-third of Americans (32 percent) report heightened interest in the environment compared to a year ago. This brings the total of Americans who claim to be interested in the environment to 88 percent. 
