There is a rare breed of client out there in 2007: the one that commits to an agency through thick and thin. Look around. Read the recent articles in Advertising Age, The Wall Street Journal and others. The trend is disturbing. Agency-client relationships are shortening, averaging two years now. They're becoming project-based; retainers are being questioned and results constantly scrutinized. I just read that Kraft left JWT after 80 years. That's an amazing run.
In-house agencies give firms tighter rein on their ads, but lose the check of external perspective. As the marketing industry lumbers toward integrating the different marketing disciplines under one roof, the final barrier has already been crossed by some advertisers, which have opted to build advertising agencies into their marketing departments. The latest to do this will be MG. The marque, now owned by Nanjing Automotive, is in the final stages of negotiations with Room 251, an agency
Adidas takes Impossible is Nothing around London Marathon route
Written by Webmaster
Thursday, 19 April 2007
Adidas is launching an outdoor campaign around the Flora London Marathon this weekend, punctuating the race route with posters that draw on the Impossible is Nothing campaign, and include words of encouragement for the runners. The 48 sheets include the lines: "Everyone's behind me even if I come last", "Remember it's a marathon not a race", "Wall, what wall?" and "After hundred's of miles I'm not giving up on the last 26.2". The posters were developed by
PepsiCo Middle East has given its line of 7-Up soft drinks an image overhaul ahead of a region-wide advertising campaign. 7-Up cans and packaging have enhanced graphics, while Diet 7-Up has been re-branded as 7-Up Free. Creative work for the project, which focuses on the "refreshment" element of the brand, was handled by Dubai-based graphic design and below-the-line agency Dunes. The new-look drinks will be promoted through an upcoming pan-Arab TV, newspaper, magazine
News & Articles 
There is a rare breed of client out there in 2007: the one that commits to an agency through thick and thin. Look around. Read the recent articles in Advertising Age, The Wall Street Journal and others. The trend is disturbing. Agency-client relationships are shortening, averaging two years now. They're becoming project-based; retainers are being questioned and results constantly scrutinized. I just read that Kraft left JWT after 80 years. That's an amazing run.
In-house agencies give firms tighter rein on their ads, but lose the check of external perspective. As the marketing industry lumbers toward integrating the different marketing disciplines under one roof, the final barrier has already been crossed by some advertisers, which have opted to build advertising agencies into their marketing departments. The latest to do this will be MG. The marque, now owned by Nanjing Automotive, is in the final stages of negotiations with Room 251, an agency
Adidas is launching an outdoor campaign around the Flora London Marathon this weekend, punctuating the race route with posters that draw on the Impossible is Nothing campaign, and include words of encouragement for the runners. The 48 sheets include the lines: "Everyone's behind me even if I come last", "Remember it's a marathon not a race", "Wall, what wall?" and "After hundred's of miles I'm not giving up on the last 26.2". The posters were developed by
PepsiCo Middle East has given its line of 7-Up soft drinks an image overhaul ahead of a region-wide advertising campaign. 7-Up cans and packaging have enhanced graphics, while Diet 7-Up has been re-branded as 7-Up Free. Creative work for the project, which focuses on the "refreshment" element of the brand, was handled by Dubai-based graphic design and below-the-line agency Dunes. The new-look drinks will be promoted through an upcoming pan-Arab TV, newspaper, magazine
