Web 2.0 and the continuing rise in consumer broadband uptake fuelled digital's growth in 2006 as it became one of the few media to buck a plateau in adspend. While total adspend in the UK remained flat in 2006, up less than 1%, according to Nielsen, digital was one area that prospered. UK marketers continued to plough money into web campaigns, with more than 80% of the top online advertisers boosting their investment in the medium last year.
Networks has completed the first advertising deals for its mobile phone programming, with Intel and Pepsi North America signing up to a new service that is expected to roll out on a global scale. The two companies' brands will feature prominently on the MTV and Comedy Central mobile TV channels, which feature shows such as 'The Real World', 'South Park' and 'The Daily Show with Jon Stewart'. In addition, with this deal MTV is expanding its range of mobile content,
"It is clear that 2007 will be the year that mobile-search-query traffic grows substantially." That's what Google CEO Eric Schmidt told analysts during his company's earnings call in January. Schmidt hopes his prediction comes true, because mobile search could mean new revenue for the search engines. But are we ever seriously going to search while on the move? We've certainly been told long enough that mobile search is the next big thing.
Soft-drinks giant Coca-Cola is gearing up for the launch of a high-profile loyalty scheme aimed at the teenage market in Europe. The company will target teens primarily online, with the strategy involving the creation of a special currency collected from its cans and bottles. Consumers will be able to use the currency to make purchases with affiliated firms via a special website. Coca-Cola has hired loyalty specialist Carlson Marketing to handle the brief
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Web 2.0 and the continuing rise in consumer broadband uptake fuelled digital's growth in 2006 as it became one of the few media to buck a plateau in adspend. While total adspend in the UK remained flat in 2006, up less than 1%, according to Nielsen, digital was one area that prospered. UK marketers continued to plough money into web campaigns, with more than 80% of the top online advertisers boosting their investment in the medium last year.
Networks has completed the first advertising deals for its mobile phone programming, with Intel and Pepsi North America signing up to a new service that is expected to roll out on a global scale. The two companies' brands will feature prominently on the MTV and Comedy Central mobile TV channels, which feature shows such as 'The Real World', 'South Park' and 'The Daily Show with Jon Stewart'. In addition, with this deal MTV is expanding its range of mobile content,
"It is clear that 2007 will be the year that mobile-search-query traffic grows substantially." That's what Google CEO Eric Schmidt told analysts during his company's earnings call in January. Schmidt hopes his prediction comes true, because mobile search could mean new revenue for the search engines. But are we ever seriously going to search while on the move? We've certainly been told long enough that mobile search is the next big thing.
Soft-drinks giant Coca-Cola is gearing up for the launch of a high-profile loyalty scheme aimed at the teenage market in Europe. The company will target teens primarily online, with the strategy involving the creation of a special currency collected from its cans and bottles. Consumers will be able to use the currency to make purchases with affiliated firms via a special website. Coca-Cola has hired loyalty specialist Carlson Marketing to handle the brief
