WPP has acquired a 40% stake in international mobile marketing company iconmobile for an undisclosed sum. Iconmobile, which specialises in strategic planning, concept development and mobile design for content providers, is a Germany-based company founded in 2003. Its headquarters are in Berlin, with offices in Los Angeles, London, Sydney and Tokyo. WPP said the acquisition was part of the strategic development of its networks in fast-growth markets.
Bates Vietnam general manager Daniel Gordan Jones been made redundant following over seven years in the office.
Bates Indochina CEO Peter Sandor said, “We felt the operation didn’t need a guy at his level and that our local team was capable of fulfilling the requirement.” Gordan Jones is expected to stay in Vietnam...
"Survey Says Incentives Can Help Change Minds When It Comes to Third-Screen Marketing". "Consumers say they are not interested in receiving ads to their mobile phones". Seems like it's going to take a bit of bribery to get consumers to embrace advertising on their mobile phones. A study from Harris Interactive found that 90% of respondents said they were "not at all interested" in receiving ads on mobile phones, while more than three-quarters (78%) said a cash incentive would get them to change their minds.
Motorola consolidates Asia creative with Ogilvy Beijing
Người viết: Webmaster
21/03/2007
Motorola has consolidated its Asian creative duties with Ogilvy Beijing, shifting Southeast Asian business out of DraftFCB and Ogilvy RedCard. The development was confirmed by a Motorola spokesperson, and follows recent internal restructuring at the company, which saw China marketing chief Ian Chapman-Banks take on marketing oversight of the entire Asia-Pacific region. Global interactive incumbent DraftFCB previously handled Motorola’s Southeast Asian interactive business,
News & Articles 
WPP has acquired a 40% stake in international mobile marketing company iconmobile for an undisclosed sum. Iconmobile, which specialises in strategic planning, concept development and mobile design for content providers, is a Germany-based company founded in 2003. Its headquarters are in Berlin, with offices in Los Angeles, London, Sydney and Tokyo. WPP said the acquisition was part of the strategic development of its networks in fast-growth markets.
Bates Vietnam general manager Daniel Gordan Jones been made redundant following over seven years in the office.
"Survey Says Incentives Can Help Change Minds When It Comes to Third-Screen Marketing". "Consumers say they are not interested in receiving ads to their mobile phones". Seems like it's going to take a bit of bribery to get consumers to embrace advertising on their mobile phones. A study from Harris Interactive found that 90% of respondents said they were "not at all interested" in receiving ads on mobile phones, while more than three-quarters (78%) said a cash incentive would get them to change their minds.
Motorola has consolidated its Asian creative duties with Ogilvy Beijing, shifting Southeast Asian business out of DraftFCB and Ogilvy RedCard. The development was confirmed by a Motorola spokesperson, and follows recent internal restructuring at the company, which saw China marketing chief Ian Chapman-Banks take on marketing oversight of the entire Asia-Pacific region. Global interactive incumbent DraftFCB previously handled Motorola’s Southeast Asian interactive business,
