"Survey Says Incentives Can Help Change Minds When It Comes to Third-Screen Marketing". "Consumers say they are not interested in receiving ads to their mobile phones". Seems like it's going to take a bit of bribery to get consumers to embrace advertising on their mobile phones. A study from Harris Interactive found that 90% of respondents said they were "not at all interested" in receiving ads on mobile phones, while more than three-quarters (78%) said a cash incentive would get them to change their minds.
Motorola consolidates Asia creative with Ogilvy Beijing
Written by Webmaster
Wednesday, 21 March 2007
Motorola has consolidated its Asian creative duties with Ogilvy Beijing, shifting Southeast Asian business out of DraftFCB and Ogilvy RedCard. The development was confirmed by a Motorola spokesperson, and follows recent internal restructuring at the company, which saw China marketing chief Ian Chapman-Banks take on marketing oversight of the entire Asia-Pacific region. Global interactive incumbent DraftFCB previously handled Motorola’s Southeast Asian interactive business,
Why a Strong Brand Is a Search Marketer's Best Asset
Written by Webmaster
Wednesday, 21 March 2007
"Jeffrey Glueck, CMO at Travelocity, isn't sold on the 'portfolio approach' of paid search, in which marketers buy a variety of nonbranded search terms and hope those terms lead searchers to their brands". For brand marketers using search, a brand name may be their best asset. That's the finding of a recent Travelocity study, which challenged assumptions around the "portfolio approach" to paid search, a common practice ...
Marketer Seeks Agencies to Help It Bolster Interactive, an Area It Already Dominates
Written by Webmaster
Wednesday, 21 March 2007
"The in-play assignment is rumored to be for Nike Plus, which has been described as 'small.' But it has the potential to become very big". When Nike decided to expand its roster of advertising agencies, shops big and small let out a collective "(Let's) Just Do It!" But with the marketer seeking agencies with interactive, digital and community-building capabilities that far transcend the 30-second spot, the issue is whether there is any agency out there as forward-thinking as Nike itself.
News & Articles 
"Survey Says Incentives Can Help Change Minds When It Comes to Third-Screen Marketing". "Consumers say they are not interested in receiving ads to their mobile phones". Seems like it's going to take a bit of bribery to get consumers to embrace advertising on their mobile phones. A study from Harris Interactive found that 90% of respondents said they were "not at all interested" in receiving ads on mobile phones, while more than three-quarters (78%) said a cash incentive would get them to change their minds.
Motorola has consolidated its Asian creative duties with Ogilvy Beijing, shifting Southeast Asian business out of DraftFCB and Ogilvy RedCard. The development was confirmed by a Motorola spokesperson, and follows recent internal restructuring at the company, which saw China marketing chief Ian Chapman-Banks take on marketing oversight of the entire Asia-Pacific region. Global interactive incumbent DraftFCB previously handled Motorola’s Southeast Asian interactive business,
"Jeffrey Glueck, CMO at Travelocity, isn't sold on the 'portfolio approach' of paid search, in which marketers buy a variety of nonbranded search terms and hope those terms lead searchers to their brands". For brand marketers using search, a brand name may be their best asset. That's the finding of a recent Travelocity study, which challenged assumptions around the "portfolio approach" to paid search, a common practice ...
"The in-play assignment is rumored to be for Nike Plus, which has been described as 'small.' But it has the potential to become very big". When Nike decided to 
