As the world goes digital, many marketers' eyes are bigger than their stomachs. It's often up to the experts at their agencies to sate this new-media appetite. Even for the well-heeled, part of the problem is the sheer volume of new-media initiatives that marketers covet. "It's part of the evolution; it's temporary," says Adam Kasper, senior VP-director of digital media for Media Contacts, the interactive unit of Havas-owned media-buying agency MPG, New York.
Beauty graduates gain access to exclusive L'Oreal website
Written by Webmaster
Wednesday, 04 April 2007
L'Oreal Professional is turning to interactive media to build loyalty among its business customers, with a website built exclusively for hair and beauty graduates. The company has launched a relationship marketing website for the graduates of its colour specialist course, believing they will be the industry's next major salon owners. The website will act as an online support service, providing industry news and a forum for hair professionals to develop their talents.
Beckham scores at train station in latest Pepsi ad
Written by Webmaster
Wednesday, 04 April 2007
Pepsi is rolling out a new global advertising campaign starring David Beckham, Ronaldinho and Lionel Messi playing an impromptu game of football at a train station terminal. The ad, called "shuffle", features a group of six teenagers playing for the last three bottles of Pepsi being sold by a newsstand vendor. The teenagers morph into a range of different characters as they take possession of the ball in the impromtu match before finally becoming a famous footballer.
Outbound telemarketing volume drops for first time
Written by Webmaster
Tuesday, 03 April 2007
The amount of outbound calls made by UK call centres has dropped for the first year on record, according to a report by industry analyst ContactBabel. In addition, the report found that the proportion of outbound calls is down from 32.9% in 2005 to 29.1% in 2006. More than half of UK households are registered with the Telephone Preference Service, which means they are opted-out from receiving sales calls. Steve Morrell, principal analyst at ContactBabel, said:
News & Articles 
As the world goes digital, many marketers' eyes are bigger than their stomachs. It's often up to the experts at their agencies to sate this new-media appetite. Even for the well-heeled, part of the problem is the sheer volume of new-media initiatives that marketers covet. "It's part of the evolution; it's temporary," says Adam Kasper, senior VP-director of digital media for Media Contacts, the interactive unit of Havas-owned media-buying agency MPG, New York.
L'Oreal Professional is turning to interactive media to build loyalty among its business customers, with a website built exclusively for hair and beauty graduates. The company has launched a relationship marketing 
Pepsi is rolling out a new global advertising campaign starring David Beckham, Ronaldinho and Lionel Messi playing an impromptu game of football at a train station terminal. The ad, called "shuffle", features a group of six teenagers playing for the last three bottles of Pepsi being sold by a newsstand vendor. The teenagers morph into a range of different characters as they take possession of the ball in the impromtu match before finally becoming a famous footballer.
The amount of outbound calls made by UK call centres has dropped for the first year on record, according to a report by industry analyst ContactBabel. In addition, the report found that the proportion of outbound calls is down from 32.9% in 2005 to 29.1% in 2006. More than half of UK households are registered with the Telephone Preference Service, which means they are opted-out from receiving sales calls. Steve Morrell, principal analyst at ContactBabel, said:
