"McDonald's 10-month-old pilot project offers Pepsi products where once only Coke could be had. Sales through McDonald's restaurants currently account for 10% of Coke's North American profits". The new ground zero in the beverage wars: McDonald's. While restaurants traditionally sell either Coca-Cola or Pepsi-Cola, the burger baron is breaking new ground by testing a program that allows consumers to choose among brands from both companies at some outlets. ..
What's the Biggest Trend or Challenge in Digital Media?
Người viết: Webmaster
10/03/2007
In case there was still any doubt, digital is emerging "as the hub of marketing," and it's changing the ad world at a rapid pace. Advertising Age's Emily Tan asked some of digital's top movers to identify the biggest trends and challenges that lie ahead. Here are excerpts from their e-mail responses... "The biggest [marketing] challenge for digital media in the next 12 months will be online and offline collaboration and coordination"...
Event sponsorship has become one of the fastest-growing areas of U.S. marketing. From the Super Bowl to Nascar to the New York City Marathon, brands are spending billions of dollars to reach out to touch consumers through sponsorship. A nasty little secret, however, is that despite all the emphasis on marketing accountability, the sponsorship and events segment remains one area of marketing that hasn't embraced accountability. Sponsorship is the victim of a marketing myth:
Bubble-fun campaign marks first TV export from BatesAsia 141 Vietnam
Người viết: Webmaster
07/03/2007
BatesAsia 141 Vietnam is exporting its first regional TV campaign, for the Perfetti Van Melle brand, Big Babol sac mau (multicolour) bubble gum. The campaign is set to roll out in Vietnam and Indonesia and targets kids aged five to 14. The fun in Big Babol gum is that one can combine different gums to blow multicoloured bubbles, the agency said. In the TVC, a chameleon tries to keep up with the different-coloured bubbles that the kids blow.
News & Articles 
"McDonald's 10-month-old pilot project offers Pepsi products where once only Coke could be had. Sales through McDonald's restaurants currently account for 10% of Coke's North American profits". The new ground zero in the beverage wars: McDonald's. While restaurants traditionally sell either Coca-Cola or Pepsi-Cola, the burger baron is breaking new ground by testing a program that allows consumers to choose among brands from both companies at some outlets. ..
In case there was still any doubt, digital is emerging "as the hub of marketing," and it's changing the ad world at a rapid pace. Advertising Age's Emily Tan asked some of digital's top movers to identify the biggest trends and challenges that lie ahead. Here are excerpts from their e-mail responses... "The biggest [marketing] challenge for digital media in the next 12 months will be online and offline collaboration and coordination"...
Event sponsorship has become one of the fastest-growing areas of U.S. marketing. From the Super Bowl to Nascar to the New York City Marathon, brands are spending billions of dollars to reach out to touch consumers through sponsorship. A nasty little secret, however, is that despite all the emphasis on marketing accountability, the sponsorship and events segment remains one area of marketing that hasn't embraced accountability. Sponsorship is the victim of a marketing myth:
BatesAsia 141 Vietnam is exporting its first regional TV campaign, for the Perfetti Van Melle brand, Big Babol sac mau (multicolour) bubble gum. The campaign is set to roll out in Vietnam and Indonesia and targets kids aged five to 14. The fun in Big Babol gum is that one can combine different gums to blow multicoloured bubbles, the agency said. In the TVC, a chameleon tries to keep up with the different-coloured bubbles that the kids blow.
