BBDO has opened its doors in Vietnam with a new agency to be headed by JWT executive creative director David Smail. The
agency’s founding client is Fonterra, a global account won by the
network last August, and the agency is in talks with a number of other
undisclosed advertisers. BBDO Vietnam was set to launch in a
non-equity partnership with local shop Golden Advertising, but
exploratory talks broke down. It is believed the two parties disagreed over which would have greater control over the new company.
"Pepsi's 'Beachball' turns the brand logo into a blimp-sized icon...'Pinball' turns downtown San Francisco into a gigantic pinball machine". The cola wars are back, and oh, how Plato would have chuckled. (Not that he was
especially lighthearted. He'd always say preposterous things just to start an argument, not to mention the most obnoxious name-dropping. It was, like, if he brings up
Phaedrus one more time. ... But that doesn't mean the dude didn't have a sense
of irony.)
The responses were diverse, yet surprisingly unified. According to the experts, it's the year of the consumer paradoxically bedraggled and emboldened. Traditional brand-building is hugely redefined; technology and brands merge; fantasy sports, virtual worlds, and social networking rule; "green" and accountability are king; and, of course, some things never really change. And so we present, in their own words, insights, predictions and further divinations for 2007.
Hewlett-Packard (HP) has kicked off a new campaign for its Personal Systems
Group (PSG) called Inter-Action, a five-country party event aimed at building
HP’s market leadership among 18 to 25 year olds. Held last night, Inter-Action
featured simultaneous parties held in five countries
(Hong Kong, Singapore,
Taiwan,
Malaysia and
Korea) and linked by a live transmission.
The event was positioned as a showcase on how computing technology can deliver a
human experience, with ongoing interaction between DJs and party-goers in the
five cities.
News & Articles 
BBDO has opened its doors in Vietnam with a new agency to be headed by JWT executive creative director David Smail. The
agency’s founding client is Fonterra, a global account won by the
network last August, and the agency is in talks with a number of other
undisclosed advertisers. BBDO Vietnam was set to launch in a
non-equity partnership with local shop Golden Advertising, but
exploratory talks broke down. It is believed the two parties disagreed over which would have greater control over the new company.
"Pepsi's 'Beachball' turns the brand logo into a blimp-sized icon...'Pinball' turns downtown San Francisco into a gigantic pinball machine". The cola wars are back, and oh, how Plato would have chuckled. (Not that he was
especially lighthearted. He'd always say preposterous things just to start an argument, not to mention the most obnoxious name-dropping. It was, like, if he brings up
Phaedrus one more time. ... But that doesn't mean the dude didn't have a sense
of irony.)
The responses were diverse, yet surprisingly unified. According to the experts, it's the year of the consumer paradoxically bedraggled and emboldened. Traditional brand-building is hugely redefined; technology and brands merge; fantasy sports, virtual worlds, and social networking rule; "green" and accountability are king; and, of course, some things never really change. And so we present, in their own words, insights, predictions and further divinations for 2007.
Hewlett-Packard (HP) has kicked off a new campaign for its Personal Systems
Group (PSG) called Inter-Action, a five-country party event aimed at building
HP’s market leadership among 18 to 25 year olds. Held last night, Inter-Action
featured simultaneous parties held in five countries
(Hong Kong, Singapore,
Taiwan,
Malaysia and
Korea) and linked by a live transmission.
The event was positioned as a showcase on how computing technology can deliver a
human experience, with ongoing interaction between DJs and party-goers in the
five cities.
