Audi: New Communications Strategy to Add More Digital, Experiential Marketing
Written by Webmaster
Friday, 19 January 2007
The head of Audi of America said the automaker is "frustrated" it hasn't been
able to break into the ranks of America's top luxury brands as it has done in
other parts of the world. But Exec VP Johan de Nysschen vowed the marketer will
be bolder and more aggressive in telling its brand story than in the past. Mr. de Nysschen, speaking at the Automotive News World Congress yesterday, said
Germany's Audi has identified North America and Asia as its two major growth
markets
Starbucks has tapped an eclectic group of personalities to show what their
favourite brews reveal about them in an activation and online campaign to boost
demand for its customised drinks. As well as ESPN newscaster Jamie Yeo and radio DJ Joe Augustin, the coffee
giant has recruited Yahoo sales director Tom Sipple and SPH new media manager
Raymond Teoh to sit through a ‘Customology 101’ session and customise their
ideal drinks. The top coffee choices, and personality assessments
Cingular used Virtual Laguna Beach to promote the fact it's all about
communication, creating a virtual rep that acted as a party promoter, dishing
out info on in-world social events. This week, Ad Age Digital presents a case study, straight from the sunny oasis
of Virtual Laguna Beach. What it is: Yes, while every brand and its brother have jumped into
Second Life, MTV's 4-month-old virtual world has been testing advertiser
integrations with Cingular, Pepsi and Procter & Gamble's Secret.
Mobile Content Industry Remains Desperate for Viewers
Written by Webmaster
Wednesday, 17 January 2007
The only thing holding up the explosion of the mobile phone content and
advertising business continues to be the lack of interested viewers, panelists bemoaned at the second annual NATPE Mobile conference here. Currently, 20% of all mobile users have video-enabled cellphones, but less than
10% of that sector has actually used that video access, said David Poltrack,
chief research officer of CBS Corp. "What we have is a good news, bad news situation...
News & Articles 
The head of Audi of America said the automaker is "frustrated" it hasn't been
able to break into the ranks of America's top luxury brands as it has done in
other parts of the world. But Exec VP Johan de Nysschen vowed the marketer will
be bolder and more aggressive in telling its brand story than in the past. Mr. de Nysschen, speaking at the Automotive News World Congress yesterday, said
Germany's Audi has identified North America and Asia as its two major growth
markets
Starbucks has tapped an eclectic group of personalities to show what their
favourite brews reveal about them in an activation and online campaign to boost
demand for its customised drinks. As well as ESPN newscaster Jamie Yeo and radio DJ Joe Augustin, the coffee
giant has recruited Yahoo sales director Tom Sipple and SPH new media manager
Raymond Teoh to sit through a ‘Customology 101’ session and customise their
ideal drinks. The top coffee choices, and personality assessments
Cingular used Virtual Laguna Beach to promote the fact it's all about
communication, creating a virtual rep that acted as a party promoter, dishing
out info on in-world social events. This week, Ad Age Digital presents a case study, straight from the sunny oasis
of Virtual Laguna Beach. What it is: Yes, while every brand and its brother have jumped into
Second Life, MTV's 4-month-old virtual world has been testing advertiser
integrations with Cingular, Pepsi and Procter & Gamble's Secret.
The only thing holding up the explosion of the mobile phone content and
advertising business continues to be the lack of interested viewers, panelists bemoaned at the second annual NATPE Mobile conference here. Currently, 20% of all mobile users have video-enabled cellphones, but less than
10% of that sector has actually used that video access, said David Poltrack,
chief research officer of CBS Corp. "What we have is a good news, bad news situation...
