"Hanoi and the North are very ‘face’-driven,”, “Brands are used to measure success in life. On the other hand, the South and HCMC are a bit more realistic.” Such a large youth category prompted market research company ACNielsen to identify four general personalities: Saigon Cool, Traditional- ists, Hard-Working Bees and Kids With Big Heads. The Saigon Cool group, a trendy crowd mostly found in urban centres, is an ideal target for mobile phone companies.
"McDonald's 10-month-old pilot project offers Pepsi products where once only Coke could be had. Sales through McDonald's restaurants currently account for 10% of Coke's North American profits". The new ground zero in the beverage wars: McDonald's. While restaurants traditionally sell either Coca-Cola or Pepsi-Cola, the burger baron is breaking new ground by testing a program that allows consumers to choose among brands from both companies at some outlets. ..
What's the Biggest Trend or Challenge in Digital Media?
Written by Webmaster
Saturday, 10 March 2007
In case there was still any doubt, digital is emerging "as the hub of marketing," and it's changing the ad world at a rapid pace. Advertising Age's Emily Tan asked some of digital's top movers to identify the biggest trends and challenges that lie ahead. Here are excerpts from their e-mail responses... "The biggest [marketing] challenge for digital media in the next 12 months will be online and offline collaboration and coordination"...
Event sponsorship has become one of the fastest-growing areas of U.S. marketing. From the Super Bowl to Nascar to the New York City Marathon, brands are spending billions of dollars to reach out to touch consumers through sponsorship. A nasty little secret, however, is that despite all the emphasis on marketing accountability, the sponsorship and events segment remains one area of marketing that hasn't embraced accountability. Sponsorship is the victim of a marketing myth:
News & Articles 
"Hanoi and the North are very ‘face’-driven,”, “Brands are used to measure success in life. On the other hand, the South and HCMC are a bit more realistic.” Such a large youth category prompted market research company ACNielsen to identify four general personalities: Saigon Cool, Traditional- ists, Hard-Working Bees and Kids With Big Heads. The Saigon Cool group, a trendy crowd mostly found in urban centres, is an ideal target for mobile phone companies.
"McDonald's 10-month-old pilot project offers Pepsi products where once only Coke could be had. Sales through McDonald's restaurants currently account for 10% of Coke's North American profits". The new ground zero in the beverage wars: McDonald's. While restaurants traditionally sell either Coca-Cola or Pepsi-Cola, the burger baron is breaking new ground by testing a program that allows consumers to choose among brands from both companies at some outlets. ..
In case there was still any doubt, digital is emerging "as the hub of marketing," and it's changing the ad world at a rapid pace. Advertising Age's Emily Tan asked some of digital's top movers to identify the biggest trends and challenges that lie ahead. Here are excerpts from their e-mail responses... "The biggest [marketing] challenge for digital media in the next 12 months will be online and offline collaboration and coordination"...
Event sponsorship has become one of the fastest-growing areas of U.S. marketing. From the Super Bowl to Nascar to the New York City Marathon, brands are spending billions of dollars to reach out to touch consumers through sponsorship. A nasty little secret, however, is that despite all the emphasis on marketing accountability, the sponsorship and events segment remains one area of marketing that hasn't embraced accountability. Sponsorship is the victim of a marketing myth:
