According to MindShare's latest online mPulse survey, 62 per cent of
consumers across six Asian markets are willing to download
feature-length content that contains advertising, if it is offered at a
cheap price. The study, which canvassed the
opinions of 1,500 people aged 15- to 35-years-old in China, Singapore,
Malaysia, Taiwan, India and Australia, found that the vast majority
would be prepared to accept advertising if the content cost was around
US$1, with 28 per cent ...
As search engines become more sophisticated, their role is changing from
unbiased summarizer to informed influencer. Smart marketers will come to view
the web as a customer segment with its own brand awareness. Google, Yahoo and MSN aggregate information of many kinds, including the brand
preferences and opinions of consumers; now there is evidence that computer
programs at the root of these services are forming rudimentary brand preferences
and opinions of their own
Coca-Cola in 'eight treasures' Chinese New Year blitz
Người viết: Webmaster
06/02/2007
Coca-Cola has put its own spin on a familiar Chinese New Year tradition through a branding campaign by McCann Erickson. The
creative executions were based on the practice of keeping an octagonal
tray of eight different types of sweets in one's home. Each sweet
represents a different good fortune. Tapping into this tradition,
Coca-Cola replaced each slot on the candy tray with one of its own
beverages, such as Coke Light, Minute Maid, Sprite and Heaven &
Earth. Each drink represents a blessing such as peace, prosperity and
reunion.
Close to 55% of Hong Kong business executives blame their
CEOs when the company’s reputation comes under crisis, according to the latest
study done by Weber Shandwick with KRC Research. The Safeguarding Reputation study
also found that Hong Kong executives cited major triggers of
reputation failures as financial irregularity (74%), unethical behavior, (65%),
factory breakdowns or explosions resulting in injuries (66%),
News & Articles 
According to MindShare's latest online mPulse survey, 62 per cent of
consumers across six Asian markets are willing to download
feature-length content that contains advertising, if it is offered at a
cheap price. The study, which canvassed the
opinions of 1,500 people aged 15- to 35-years-old in China, Singapore,
Malaysia, Taiwan, India and Australia, found that the vast majority
would be prepared to accept advertising if the content cost was around
US$1, with 28 per cent ...
As search engines become more sophisticated, their role is changing from
unbiased summarizer to informed influencer. Smart marketers will come to view
the web as a customer segment with its own brand awareness. Google, Yahoo and MSN aggregate information of many kinds, including the brand
preferences and opinions of consumers; now there is evidence that computer
programs at the root of these services are forming rudimentary brand preferences
and opinions of their own
Coca-Cola has put its own spin on a familiar Chinese New Year tradition through a branding campaign by McCann Erickson. The
creative executions were based on the practice of keeping an octagonal
tray of eight different types of sweets in one's home. Each sweet
represents a different good fortune. Tapping into this tradition,
Coca-Cola replaced each slot on the candy tray with one of its own
beverages, such as Coke Light, Minute Maid, Sprite and Heaven &
Earth. Each drink represents a blessing such as peace, prosperity and
reunion.
Close to 55% of Hong Kong business executives blame their
CEOs when the company’s reputation comes under crisis, according to the latest
study done by Weber Shandwick with KRC Research. The Safeguarding Reputation study
also found that Hong Kong executives cited major triggers of
reputation failures as financial irregularity (74%), unethical behavior, (65%),
factory breakdowns or explosions resulting in injuries (66%),
