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Marketing Lessons From NASA PDF In E-mail
Người viết: Webmaster   
01/02/2007
 NASA Administrator Michael Griffin was given the Quasar Award, which is given to folks who "contribute greatly" to the Houston-area economy. And while many of you might not care about Houston or space or award dinners (that you're not invited to), I think his speech at that dinner is fascinating. In fact, it reads like something from the Viewpoint section of Ad Age. He kicks things off by mentioning that the American people love NASA, but they're not quite sure why.
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Marketing Lessons From NASA PDF In E-mail
Người viết: Webmaster   
01/02/2007
 NASA Administrator Michael Griffin was given the Quasar Award, which is given to folks who "contribute greatly" to the Houston-area economy. And while many of you might not care about Houston or space or award dinners (that you're not invited to), I think his speech at that dinner is fascinating. In fact, it reads like something from the Viewpoint section of Ad Age. He kicks things off by mentioning that the American people love NASA, but they're not quite sure why.
Đọc tiếp...
 
Masters of the marketing of Sports Universe PDF In E-mail
Người viết: Webmaster   
31/01/2007

 Commissioners of MLB, NHL, NFL and NBA Discuss Brand-building, Media Partnerships and Overseas ExpansionThey are the four most powerful men in American sports: David Stern, Roger Goodell, Bud Selig and Gary Bettman. They discuss with Advertising Age's Rich Thomaselli their roles not just as commissioners of the NBA, NFL, MLB and NHL, but as brand stewards in a competitive market for the entertainment dollar.

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Microsoft Pumps $500 Million Into Vista Marketing Campaign PDF In E-mail
Người viết: Webmaster   
30/01/2007
 As part of the Vista OS launch, Microsoft Chairman Bill Gates will host an invitation-only party in Times Square. "There won't be a PC sold anywhere in the world that doesn't have Vista within six months," said Endpoint Technology Associates analystRoger Kay, a fact that might leave ad watchers wondering why Microsoft is about to launch the product with one of the biggest marketing blitzes of all time.  This will be the company's "most aggressive launch ever,"
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