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Marketing Lessons From NASA |
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Người viết: Webmaster
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01/02/2007 |
NASA Administrator Michael Griffin was given the Quasar Award, which is given to
folks who "contribute greatly" to the Houston-area economy. And while many of
you might not care about Houston or space or award dinners (that you're not
invited to), I think his
speech at that dinner is fascinating. In fact, it reads like something from
the Viewpoint section of Ad Age. He kicks things off by mentioning that the American people love NASA, but
they're not quite sure why.
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Đọc tiếp...
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Marketing Lessons From NASA |
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Người viết: Webmaster
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01/02/2007 |
NASA Administrator Michael Griffin was given the Quasar Award, which is given to
folks who "contribute greatly" to the Houston-area economy. And while many of
you might not care about Houston or space or award dinners (that you're not
invited to), I think his
speech at that dinner is fascinating. In fact, it reads like something from
the Viewpoint section of Ad Age. He kicks things off by mentioning that the American people love NASA, but
they're not quite sure why.
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Đọc tiếp...
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Masters of the marketing of Sports Universe |
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Người viết: Webmaster
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31/01/2007 |
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Commissioners
of MLB, NHL, NFL and NBA Discuss Brand-building, Media Partnerships and
Overseas ExpansionThey are the four most powerful men in American
sports: David Stern,
Roger Goodell, Bud Selig and Gary Bettman. They discuss with
Advertising Age's
Rich Thomaselli their roles not just as commissioners of the NBA, NFL,
MLB and NHL, but as brand stewards in a competitive market for the
entertainment dollar.
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Đọc tiếp...
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Microsoft Pumps $500 Million Into Vista Marketing Campaign |
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Người viết: Webmaster
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30/01/2007 |
As
part of the Vista OS launch, Microsoft Chairman Bill Gates will host an
invitation-only party in Times Square. "There won't be a PC sold
anywhere in the world that doesn't have Vista
within six months," said Endpoint Technology Associates analystRoger
Kay, a fact that might leave ad watchers wondering why Microsoft is
about to
launch the product with one of the biggest marketing blitzes of all
time.
This will be the company's "most aggressive launch ever,"
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Đọc tiếp...
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