BBDO
has opened its doors in Vietnam with a new start-up which will be
headed by JWT executive creative director David Smail. The
agency was set to launch with an affiliate partnership with local shop
Golden Advertising, but exploratory talks broke down. BBDO Vietnam's
founding client is Fonterra, and the agency is in talks with number of
other undisclosed advertisers. Smail, who has operated in the country
since 1997,
Apparently deciding that market-share losses violate "Man Law," Miller
Brewing Co. is shelving its "Men of the Square Table" ad campaign. The campaign, by Crispin, Porter & Bogusky, Miami, debuted last
spring with considerable buzz. The ads featured celebrities Miller and
Crispin apparently thought personified manliness, such as actor Burt
Reynolds, football star Jerome Bettis and wrestler Triple H, who would
meet in a glass cube to settle questions about manly behavior, such as
whether it's permissible to put fruit in beer. (It's not.)
Behavioral Targeting: The New Killer App for Research
Written by Webmaster
Wednesday, 24 January 2007
Behavioral targeting is poised for a $1.5 billion year, according to
eMarketer. And it makes sense: While the medium is seeing an influx of
new dollars, there's a finite amount of premium contextual inventory
for marketers to buy. Behavioral targeting is a way to sell more
people-targeted advertising online and better use nonpremium inventory
that may not have a natural commercial context.
But just as publishers are relying more heavily on behavioral targeting ...
Global
- VNU has changed its name to The Nielsen Company in a bid to leverage
on its best known brand names as well as to create an integrated
streamline global organisation. “Nielsen will
be the primary name and branding which will be adopted in every part of
our business and existing identities or brands such as ACNielsen,
Nielsen Media Research, Spectra, Homescan, BASES and Claritas continue
to have tremendous equity in the marketplace.
News & Articles 
BBDO
has opened its doors in Vietnam with a new start-up which will be
headed by JWT executive creative director David Smail. The
agency was set to launch with an affiliate partnership with local shop
Golden Advertising, but exploratory talks broke down. BBDO Vietnam's
founding client is Fonterra, and the agency is in talks with number of
other undisclosed advertisers. Smail, who has operated in the country
since 1997,
Apparently deciding that market-share losses violate "Man Law," Miller
Brewing Co. is shelving its "Men of the Square Table" ad campaign. The campaign, by Crispin, Porter & Bogusky, Miami, debuted last
spring with considerable buzz. The ads featured celebrities Miller and
Crispin apparently thought personified manliness, such as actor Burt
Reynolds, football star Jerome Bettis and wrestler Triple H, who would
meet in a glass cube to settle questions about manly behavior, such as
whether it's permissible to put fruit in beer. (It's not.)
Behavioral targeting is poised for a $1.5 billion year, according to
eMarketer. And it makes sense: While the medium is seeing an influx of
new dollars, there's a finite amount of premium contextual inventory
for marketers to buy. Behavioral targeting is a way to sell more
people-targeted advertising online and better use nonpremium inventory
that may not have a natural commercial context.
But just as 
Global
- VNU has changed its name to The Nielsen Company in a bid to leverage
on its best known brand names as well as to create an integrated
streamline global organisation. “Nielsen will
be the primary name and branding which will be adopted in every part of
our business and existing identities or brands such as ACNielsen,
Nielsen Media Research, Spectra, Homescan, BASES and Claritas continue
to have tremendous equity in the marketplace.
