Case Ford versus Suzuki: Same Ad Strategies Bring Different Results
Written by Webmaster
Wednesday, 30 January 2008
"...ad connects at the highest level of conviction when the headline, visual and copy are on the same page...". It isn't often that the Ad Audit gets a chance to have two competitive ads on the exact same strategy. In ads for their "crossover" vehicles, Ford and Suzuki tout five-star safety ratings. One execution is good (could be even better), but the other is near perfect, indeed a rarity. Print is the medium to perfect the execution of your marketing strategy. It gives the reader a chance to digest and recall
The unprecedented expansion of the outdoor sector in recent years has seen an influx of new suppliers and innovative approaches to brand messaging and out-of-home communications, writes Brian Boakes, director of strategic marketing at EnQii. Industry experts are predicting that 2008 will see the long-forecast consolidation of the sector, with digital technology becoming increasingly important to the growth of the industry. While marketers and brand owners have moved on
Viacom-owned MTV Networks is to relaunch its main website and position it as a general music and entertainment portal, in an attempt to win back users flocking to rival youth sites such as MySpace. The youth TV broadcaster will promote its nine flagship TV channels including MTV One, MTV Hits and VH1 through specifically built campaign sites, which are each linked to its revamped main site. The move enables MTV to be relaunched as a generic music and entertainment destination.
"...customer magazines can achieve response rates among 18- to 24-year-olds of an impressive 55%, while 61% of ABs aged 55+ read half or more of a customer magazine. ...". Marketers are renowned for their fondness of buzzwords, trends and acronyms - all of which, when introduced, tend to be touted as the panacea to solve all marketing ills, writes Emily Travis, head of publishing at Royal Mail. Customer Relationship Management or CRM is such an example,
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"...ad connects at the highest level of conviction when the headline, visual and copy are on the same page...". It isn't often that the Ad Audit gets a chance to have two competitive ads on the exact same strategy. In ads for their "crossover" vehicles, Ford and Suzuki tout five-star safety ratings. One execution is good (could be even better), but the other is near perfect, indeed a rarity. Print is the medium to perfect the execution of your marketing strategy. It gives the reader a chance to digest and recall
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The unprecedented expansion of the outdoor sector in recent years has seen an influx of new suppliers and innovative approaches to brand messaging and out-of-home communications, writes Brian Boakes, director of strategic marketing at EnQii. Industry experts are predicting that 2008 will see the long-forecast consolidation of the sector, with digital technology becoming increasingly important to the growth of the industry. While marketers and brand owners have moved on
Viacom-owned MTV Networks is to relaunch its main website and position it as a general music and entertainment portal, in an attempt to win back users flocking to rival youth sites such as MySpace. The youth TV broadcaster will promote its nine flagship TV channels including MTV One, MTV Hits and VH1 through specifically built campaign sites, which are each linked to its revamped main site. The move enables MTV to be relaunched as a generic music and entertainment destination.
.jpg){kind=small}
"...customer magazines can achieve response rates among 18- to 24-year-olds of an impressive 55%, while 61% of ABs aged 55+ read half or more of a customer magazine. ...". Marketers are renowned for their fondness of buzzwords, trends and acronyms - all of which, when introduced, tend to be touted as the panacea to solve all marketing ills, writes Emily Travis, head of publishing at Royal Mail. Customer Relationship Management or CRM is such an example,
