Review: Hillary vs. Barack: Who Had the Smartest Media Strategy?
Người viết: Webmaster
06/06/2008
The race for the Democrat presidential nomination has been an intensely competitive contest, the equivalent of marketing's Coke vs. Pepsi or Ford vs. GM. In the battle that was Brand Obama vs. Brand Clinton, targeted demographics, TV ads, digital strategies, brand integrations and viral campaigns have all played a role in promoting the two candidates' campaigns. As we finally reached the end of the Democrat primaries and Sen. Barack Obama has been declared the presumptive nominee, it seems timely to analyze his and Sen. Hillary Clinton's respective media strategies.
Marketers, Don't Blindly Follow Latest Media Trends
Người viết: Webmaster
05/06/2008
One of the first messages ever posted to my profile on Facebook was from my 16-year-old niece in Nebraska. It said: "What are you doing here?" Even though they were just words on a screen, I could hear the tone in it. What are you doing here? In her mind, her 40-year-old uncle was intruding on a space she thought of as reserved for people more like her. And the thing is, I think she believes I'm pretty cool for an uncle. I've got some credibility: I live in New York, I'm in the ad business and she knows I'm associated with some pretty good brands. But despite this, she still asked the question...
TNS agrees merger with German rival to create GfK-TNS
Người viết: Webmaster
04/06/2008
TNS has pushed ahead with its plans to merge with German market research rival GfK in what it says is a 'merger of equals', after spurning the overtures of Sir Martin Sorrell and his WPP Group. The new company will be called GfK-TNS and will create a major pan-European force in the market research industry, which will have a strong position in a number of fast-growing emerging markets. GfK has strength in Central and Eastern Europe while TNS is better developed in Asia Pacific. Overall the combined business will have operations in 111 countries.
Ries' Pieces of Slogan Savvy "What You Can Learn From Lexus, Shakespeare"
Người viết: Webmaster
03/06/2008
Have you seen the advertising campaign for "the new Chrysler"? Slogan: "If you can dream it, we can build it." Sounds like an ad for a California custom shop. But more important, is the slogan memorable? In this day and age, it doesn't matter how well-crafted the words are; if the slogan isn't memorable, it's just a waste of space. "It's all inside" is the slogan of a department store. Maybe everything you might want to buy is inside that department store, but who is going to remember that forgettable line? It's the slogan of JCPenney, a brand without a clear identity.
News & Articles 
The race for the Democrat presidential nomination has been an intensely competitive contest, the equivalent of marketing's Coke vs. Pepsi or Ford vs. GM. In the battle that was Brand Obama vs. Brand Clinton, targeted demographics, TV ads, digital strategies, brand integrations and viral campaigns have all played a role in promoting the two candidates' campaigns. As we finally reached the end of the Democrat primaries and Sen. Barack Obama has been declared the presumptive nominee, it seems timely to analyze his and Sen. Hillary Clinton's respective media strategies. 
One of the first messages ever posted to my profile on Facebook was from my 16-year-old niece in Nebraska. It said: "What are you doing here?" Even though they were just words on a screen, I could hear the tone in it. What are you doing here? In her mind, her 40-year-old uncle was intruding on a space she thought of as reserved for people more like her. And the thing is, I think she believes I'm pretty cool for an uncle. I've got some credibility: I live in New York, I'm in the ad business and she knows I'm associated with some pretty good brands. But despite this, she still asked the question... 
TNS has pushed ahead with its plans to merge with German market research rival GfK in what it says is a 'merger of equals', after spurning the overtures of Sir Martin Sorrell and his WPP Group. The new company will be called GfK-TNS and will create a major pan-European force in the market research industry, which will have a strong position in a number of fast-growing emerging markets. 
Have you seen the advertising campaign for "the new Chrysler"? Slogan: "If you can dream it, we can build it." Sounds like an ad for a California custom shop. But more important, is the slogan memorable? In this day and age, it doesn't matter how well-crafted the words are; if the slogan isn't memorable, it's just a waste of space. "It's all inside" is the slogan of a department store. Maybe everything you might want to buy is inside that department store, but who is going to remember that forgettable line? It's the slogan of JCPenney, a brand without a clear identity. 
