Asia Pacific Breweries says the work BBDO did on its brands, including those
Jessica Alba ads for Tiger beer, had nothing to do with its decision to shift
its business to BBH. “The Jessica Alba spot has worked
very well for Tiger and BBDO has done good work on Baron’s and ABC (beer brands)
and they were certainly very close to retaining the Tiger business during this
pitch,” Erik van Vulpen, assistant GM of marketing for APB Singapore
said.
You just moved into a new home and need insurance, so you go to Google
and search for "homeowner's insurance." It brings up all sorts of links
-- some sponsored, some not. You click on one of the sponsored links
for Esurance.com, and it opens up a page to give you auto-insurance
quotes. Wait, that's not what you're after.
Another example, this one from a DM News e-mail where IBM was
running an ad for a new printer:
Digital marketing industry to loosen metrics focus
Written by Webmaster
Tuesday, 12 December 2006
Marketers and agencies should pay less attention to metrics and focus
instead on how consumers are using the space when using digital
platforms, Starcom's IP director for Northeast Asia Pushkar Sane told
attendees at the Asia Digital Marketing Association conference. Sane (pictured), speaking at a plenary session
at the recent conference, said that although marketers should consider
data from multiple sources, insights are more important.
This year's Black Friday saw more and deeper discounts than ever
before. But are the big retail chains making the same mistake as the
airlines industry? Black Friday was its normal orgy of shopping this year, but many
retailers seemed to go to new lengths to offer the deepest discounts. The Sports Authority had "6-hour doorbusters," with 25% off its entire
stock. Toys "R" Us offered "Lowest prices ever" with 50% off and more.
Sears featured "Insanely early Friday Specials."
News & Articles 
Asia Pacific Breweries says the work BBDO did on its brands, including those
Jessica Alba ads for Tiger beer, had nothing to do with its decision to shift
its business to BBH. “The Jessica Alba spot has worked
very well for Tiger and BBDO has done good work on Baron’s and ABC (beer brands)
and they were certainly very close to retaining the Tiger business during this
pitch,” Erik van Vulpen, assistant GM of marketing for APB Singapore
said.
You just moved into a new home and need insurance, so you go to Google
and search for "homeowner's insurance." It brings up all sorts of links
-- some sponsored, some not. You click on one of the sponsored links
for Esurance.com, and it opens up a page to give you auto-insurance
quotes. Wait, that's not what you're after.
Another example, this one from a DM News e-mail where IBM was
running an ad for a new printer:
Marketers and agencies should pay less attention to metrics and focus
instead on how consumers are using the space when using digital
platforms, Starcom's IP director for Northeast Asia Pushkar Sane told
attendees at the Asia Digital Marketing Association conference. Sane (pictured), speaking at a plenary session
at the recent conference, said that although marketers should consider
data from multiple sources, insights are more important.
This year's Black Friday saw more and deeper discounts than ever
before. But are the big retail chains making the same mistake as the
airlines industry? Black Friday was its normal orgy of shopping this year, but many
retailers seemed to go to new lengths to offer the deepest discounts. The Sports Authority had "6-hour doorbusters," with 25% off its entire
stock. Toys "R" Us offered "Lowest prices ever" with 50% off and more.
Sears featured "Insanely early Friday Specials."
