MediaWorks is in Las Vegas this week for the American Association of Advertising Agencies Media Conference and Trade Show...Benvenuto! One of the industry's largest gatherings, the 4A's Media Conference, kicked off last night as 1,600 media buyers and seller descended on Venice. OK, not really. But we are at the Venetian Resort-Hotel-Casino, soon to be one of the largest hotels in the world, once they finish building a second tower,
Coca-Cola China has consolidated its digital marketing business for all brands into Aegis agency Wwwins as the company gears up for the 2008 Beijing Olympics. The assignment, estimated at US$10 million, covers Coke brands including Sprite, Nestea, Fanta as well as Coca-Cola. Wwwins, part of the Aegis digital network Isobar, triumphed after a four-way pitch against Neo@Ogilvy, MindShare and Dentsu.
Looking for a word-of-mouth network run by tech-savvy media pros who work cheap and have a direct line to a demographic that spends more than $2 trillion a year? Marketers, behold: blogging mommies. It's a boom time for blogs and similar websites catering to the shopping, networking and shoulder-crying needs of the big-spending modern mom. Good news for marketers looking to tap into this market -- yet worried about the usual pitfalls of blogger involvement
Looking for a word-of-mouth network run by tech-savvy media pros who work cheap and have a direct line to a demographic that spends more than $2 trillion a year? Marketers, behold: blogging mommies. It's a boom time for blogs and similar websites catering to the shopping, networking and shoulder-crying needs of the big-spending modern mom. Good news for marketers looking to tap into this market -- yet worried about the usual pitfalls of blogger involvement
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MediaWorks is in Las Vegas this week for the American Association of Advertising Agencies Media Conference and Trade Show...Benvenuto! One of the industry's largest gatherings, the 4A's Media Conference, kicked off last night as 1,600 media buyers and seller descended on Venice. OK, not really. But we are at the Venetian Resort-Hotel-Casino, soon to be one of the largest hotels in the world, once they finish building a second tower,
Coca-Cola China has consolidated its digital marketing business for all brands into Aegis agency Wwwins as the company gears up for the 2008 Beijing Olympics. The assignment, estimated at US$10 million, covers Coke brands including Sprite, Nestea, Fanta as well as Coca-Cola. Wwwins, part of the Aegis digital network Isobar, triumphed after a four-way pitch against Neo@Ogilvy, MindShare and Dentsu.
Looking for a word-of-mouth network run by tech-savvy media pros who work cheap and have a direct line to a demographic that spends more than $2 trillion a year? Marketers, behold: blogging mommies. It's a boom time for blogs and similar websites catering to the shopping, networking and shoulder-crying needs of the big-spending modern mom. Good news for marketers looking to tap into this market -- yet worried about the usual pitfalls of blogger involvement
