Dentsu and US online ad technology firm 24/7 Real Media have
unveiled plans to roll out the search engine marketing JV they founded
last year in Japan to key markets across Asia. The partners listed China, South Korea, Taiwan, Thailand and India as
priority markets, but will assess the potential profitability of each
market before setting up shop. Dentsu will help set up each new local subsidiary and offer
operational support while 24/7 Real Media will license its Decide DNA
technology to each office. Initially,
As the world's biggest marketer hunts for the next media revolution, it's rediscovering the oldest medium of all. A.G. Lafley Procter & Gamble Chairman-CEO A.G. Lafley last week told analysts
that P&G is "reallocating investments from parts of the
communication plan that aren't working as hard for us to parts ... that
are." What he didn't add is that print is the workhorse carrying a
larger load. Armed with sophisticated marketing-mix models and confronted by a
growing array of new-media
6 ways to market to your customers and prospects during the holidays. Nothing drives sales and business relationships like a personal connection, and there’s no better time to make that personal connection than during the holiday season. No matter what type of business you have, reaching out to your customers and prospects over the holidays is critical, since it helps builds long-term relationships with customers who buy from you--and keeps them coming back all year long.If you’re not sure just what to do, here are a few tips:
Marketing Strategy Is the Foundation for Business Success
Written by vincent vv nguyen
Monday, 06 November 2006
In today's business environment, budgets are tight, resources are limited, and organizations are forced to cut corners. The directive is to economize in order to increase profitability or just to remain competitive. Some organizations are also reacting to a previous over-reliance on high-priced strategy consultants—many of whom have not provided clear value or return on investment—by decreasing the amount of time and resources they put into strategy or strategic processes.
News & Articles 
Dentsu and US online ad technology firm 24/7 Real Media have
unveiled plans to roll out the search engine marketing JV they founded
last year in Japan to key markets across Asia. The partners listed China, South Korea, Taiwan, Thailand and India as
priority markets, but will assess the potential profitability of each
market before setting up shop. Dentsu will help set up each new local subsidiary and offer
operational support while 24/7 Real Media will license its Decide DNA
technology to each office. Initially,
As the world's biggest marketer hunts for the next media revolution, it's rediscovering the oldest medium of all. A.G. Lafley Procter & Gamble Chairman-CEO A.G. Lafley last week told analysts
that P&G is "reallocating investments from parts of the
communication plan that aren't working as hard for us to parts ... that
are." What he didn't add is that print is the workhorse carrying a
larger load. Armed with sophisticated marketing-mix models and confronted by a
growing array of new-media
6 ways to market to your customers and prospects during the holidays. Nothing drives sales and business relationships like a personal connection, and there’s no better time to make that personal connection than during the holiday season. No matter what type of business you have, reaching out to your customers and prospects over the holidays is critical, since it helps builds long-term relationships with customers who buy from you--and keeps them coming back all year long.If you’re not sure just what to do, here are a few tips:
In today's business environment, budgets are tight, resources are limited, and organizations are forced to cut corners. The directive is to economize in order to increase profitability or just to remain competitive. Some organizations are also reacting to a previous over-reliance on high-priced strategy consultants—many of whom have not provided clear value or return on investment—by decreasing the amount of time and resources they put into strategy or strategic processes.
