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Dove to target teenagers PDF In E-mail
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02/02/2007
 "Dove...campaign aims to reach a million young girls in Southeast Asia over the next three months. In a follow-up to 'Campaign for real beauty' Dove has launched a through-the-line blast to educate and repair low self-esteem among young girls.Departing from phase one's focus on adult women, phase two hones in on teenagers. The campaign stems from findings of a Dove-commissioned study,' Beauty, Self-Esteem and the Asian Teenager' which polled nearly 3,000 teenage and adult women.
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World Press Awards judging complete PDF In E-mail
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01/02/2007
 Judging has been completed for the inaugural World Press Awards. The jury - led by former WPP worldwide creative director Neil French (pictured) – sifted through 1,350 entries from "every ad-producing market in the world," said French, who estimated a fifth were from Asia. The judges - selected according to their career awards tallies - were Tham Khai Meng, co-chairman and regional CD of Ogilvy & Mather Asia Pacific, Mark Tutssel, worldwide CD of Leo Burnett,
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Mya looks to boost PR role in Vietnam PDF In E-mail
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01/02/2007

 Mya Communications, a strategic PR boutique, is opening next month in Vietnam following the country's recent ascension into the WTO. Mya has established business opportunities with a number of local small and medium enterprises, as well as a trade association with the Vietnam Chamber of Commerce & Industry. The team of five will initially work under the advisory of independent PR consultants Steve Joel - who owns Joel Publicity in Bangkok - and UK-based Ken Scott.

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Marketing Lessons From NASA PDF In E-mail
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01/02/2007
 NASA Administrator Michael Griffin was given the Quasar Award, which is given to folks who "contribute greatly" to the Houston-area economy. And while many of you might not care about Houston or space or award dinners (that you're not invited to), I think his speech at that dinner is fascinating. In fact, it reads like something from the Viewpoint section of Ad Age. He kicks things off by mentioning that the American people love NASA, but they're not quite sure why.
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