Some of the region's leading marketing, PR, media and advertising
experts gaze into the crystal ball and predict what will be big, what
will fade away and what everyone should keep an eye on over the next 12
months. Which brand will start to scine in 2007? Most probably it
will be a brand in the digital landscape that not many people have yet
heard of — a bit like YouTube this time last year, and Google a few
years before that.
MTV
Networks International and The Body Shop have teamed up to launch a
new fragrance, Rougeberry Eau de Toilette, as part of a new campaign to
help prevent the spread of HIV and Aids. Titled ‘Spray to Change
Attitudes’, the drive
will see the fragrance sold through The Body Shop chain until the end
of March, with proceeds going to MTV’s Staying Alive foundation. A
series of TVCs is airing globally across MTV channels, along with
promotional materials
BBDO
has opened its doors in Vietnam with a new start-up which will be
headed by JWT executive creative director David Smail. The
agency was set to launch with an affiliate partnership with local shop
Golden Advertising, but exploratory talks broke down. BBDO Vietnam's
founding client is Fonterra, and the agency is in talks with number of
other undisclosed advertisers. Smail, who has operated in the country
since 1997,
Apparently deciding that market-share losses violate "Man Law," Miller
Brewing Co. is shelving its "Men of the Square Table" ad campaign. The campaign, by Crispin, Porter & Bogusky, Miami, debuted last
spring with considerable buzz. The ads featured celebrities Miller and
Crispin apparently thought personified manliness, such as actor Burt
Reynolds, football star Jerome Bettis and wrestler Triple H, who would
meet in a glass cube to settle questions about manly behavior, such as
whether it's permissible to put fruit in beer. (It's not.)
News & Articles 
Some of the region's leading marketing, PR, media and advertising
experts gaze into the crystal ball and predict what will be big, what
will fade away and what everyone should keep an eye on over the next 12
months. Which brand will start to scine in 2007? Most probably it
will be a brand in the digital landscape that not many people have yet
heard of — a bit like YouTube this time last year, and Google a few
years before that.
MTV
Networks International and The Body Shop have teamed up to launch a
new fragrance, Rougeberry Eau de Toilette, as part of a new campaign to
help prevent the spread of HIV and Aids. Titled ‘Spray to Change
Attitudes’, the drive
will see the fragrance sold through The Body Shop chain until the end
of March, with proceeds going to MTV’s Staying Alive foundation. A
series of TVCs is airing globally across MTV channels, along with
promotional materials
BBDO
has opened its doors in Vietnam with a new start-up which will be
headed by JWT executive creative director David Smail. The
agency was set to launch with an affiliate partnership with local shop
Golden Advertising, but exploratory talks broke down. BBDO Vietnam's
founding client is Fonterra, and the agency is in talks with number of
other undisclosed advertisers. Smail, who has operated in the country
since 1997,
Apparently deciding that market-share losses violate "Man Law," Miller
Brewing Co. is shelving its "Men of the Square Table" ad campaign. The campaign, by Crispin, Porter & Bogusky, Miami, debuted last
spring with considerable buzz. The ads featured celebrities Miller and
Crispin apparently thought personified manliness, such as actor Burt
Reynolds, football star Jerome Bettis and wrestler Triple H, who would
meet in a glass cube to settle questions about manly behavior, such as
whether it's permissible to put fruit in beer. (It's not.)
