You’ve lined up an interview, so now what? Learn to look and sound your best on camera, on the radio and in print with this crash course in media training. You’ve written a compelling release, determined the ideal time to issue the news, selected the optimum distribution package through your newswire service provider and developed a list of key media targets. Chances are now strong that reporters will respond, and when they do, they’ll want to talk.
Singapore-based brand management and licensing company The Global
Brands Group has secured food licensing contracts for Disney and
Marvel, tasked with commercialising the two brands through new
intellectual properties.
New Disney-branded cereal and cookie products are expected to launch in
Greater China shortly after Chinese New Year, distributed through the
likes of Wal-Mart, ParknShop and 7-Eleven,
Better ROI From YouTube Video Than Super Bowl Spot
Người viết: Webmaster
30/10/2006
Think
dove's "campaign for Real Beauty" generated a ton of buzz for
relatively little expense? You haven't seen anything yet. With not a
penny of paid media and in less than a month, "Dove
Evolution," a 75-second viral film created by Ogilvy & Mather,
Toronto, for the Unilever brand has reaped more than 1.7 million views
on YouTube and has gotten significant play on TV talk shows "Ellen" and
"The View" as well as on "Entertainment Tonight." It's also brought the
biggest-ever traffic spike to CampaignForRealBeauty.com,
Ask
radio listeners to name their favorite ads, and they'll give you a list
that yielded high entertainment but low results. Ask advertisers to
name their favorite ads, and they'll tell you about messages that made
them a lot of money but that no one else remembers. A radio station
measures the success of a commercial break by how few listeners bang
the buttons on their dashboards to change the channel. An advertiser
measures success by how often they bang the buttons on their cash
registers.
Even more dichotomies exist:
News & Articles 
You’ve lined up an interview, so now what? Learn to look and sound your best on camera, on the radio and in print with this crash course in media training. You’ve written a compelling release, determined the ideal time to issue the news, selected the optimum distribution package through your newswire service provider and developed a list of key media targets. Chances are now strong that reporters will respond, and when they do, they’ll want to talk.
Singapore-based brand management and licensing company The Global
Brands Group has secured food licensing contracts for Disney and
Marvel, tasked with commercialising the two brands through new
intellectual properties.
New Disney-branded cereal and cookie products are expected to launch in
Greater China shortly after Chinese New Year, distributed through the
likes of Wal-Mart, ParknShop and 7-Eleven,
Think
dove's "campaign for Real Beauty" generated a ton of buzz for
relatively little expense? You haven't seen anything yet. With not a
penny of paid media and in less than a month, "Dove
Evolution," a 75-second viral film created by Ogilvy & Mather,
Toronto, for the Unilever brand has reaped more than 1.7 million views
on YouTube and has gotten significant play on TV talk shows "Ellen" and
"The View" as well as on "Entertainment Tonight." It's also brought the
biggest-ever traffic spike to CampaignForRealBeauty.com,
Ask
radio listeners to name their favorite ads, and they'll give you a list
that yielded high entertainment but low results. Ask advertisers to
name their favorite ads, and they'll tell you about messages that made
them a lot of money but that no one else remembers. A radio station
measures the success of a commercial break by how few listeners bang
the buttons on their dashboards to change the channel. An advertiser
measures success by how often they bang the buttons on their cash
registers.
Even more dichotomies exist:
