The 11th Asia Pacific Advertising Festival (ADFEST) kicked off
Written by Webmaster
Thursday, 27 March 2008
The 11th Asia Pacific Advertising Festival (ADFEST) kicked off yesterday morning with concurrent screenings of 761 TV award entries and an expanded exhibition of numerous works, spanning three floors of the convention hall. As delegates and judges streamed through the venue at PEACH, Royal Cliff Beach Resort in Pattaya Thailand, the ADFEST Working Committee released a statement that ADFEST 2008 is the largest yet, although the first day was as usual less crowded than the later days.
Louis Vuitton is the most desired luxury brand among Asia Pacific consumers, particularly those in Hong Kong and Singapore, according to Nielsen's latest global luxury brands study. The study revealed Hong Kong is the most brand conscious market in Asia exceeding the regional average of 15% claiming to buy luxury branded products and topping the world with the most consumers purchasing Gucci, Louis Vuitton and Burberry. Yvonne Lum, director, retailing research for The Nielsen Company Hong Kong, said
"A Subliminal-Messaging Study From Duke Claims It's Possible...". What does your brand do for consumers? If you're Apple, you make them more creative, and if you're Disney, you make them more honest. So says research published in the April issue of the Journal of Consumer Research that found test subjects who were shown a logo for 30 milliseconds -- a subliminal flash that was not actually "seen" -- were much more likely to be creative or candid in the cases of Apple and the Disney Channel, respectively.
The Reputation, Image and Influence of the Pharmaceutical Industry
Written by Webmaster
Monday, 24 March 2008
These are challenging times for the pharmaceutical industry. Stakeholder trust, almost everywhere, is at an all time low. But the pharmaceutical industry seems to have set itself up for a very special kind of criticism that even the likes of tobacco and armaments have managed to avoid. For the final quarter of the last century, the reputation, image and influence of the ethical pharmaceutical industry could not have been higher. The industry had an unassailable set of social, political,
News & Articles 
The 11th Asia Pacific Advertising Festival (ADFEST) kicked off yesterday morning with concurrent screenings of 761 TV award entries and an expanded exhibition of numerous works, spanning three floors of the convention hall. As delegates and judges streamed through the venue at PEACH, Royal Cliff Beach Resort in Pattaya Thailand, the ADFEST Working Committee released a statement that ADFEST 2008 is the largest yet, although the first day was as usual less crowded than the later days.
Louis Vuitton is the most desired luxury brand among Asia Pacific consumers, particularly those in Hong Kong and Singapore, according to Nielsen's latest global luxury brands study. The study revealed Hong Kong is the most brand conscious market in Asia exceeding the regional average of 15% claiming to buy luxury branded products and topping the world with the most consumers purchasing Gucci, Louis Vuitton and Burberry. Yvonne Lum, director, retailing research for The Nielsen Company Hong Kong, said 
"A Subliminal-Messaging Study From Duke Claims It's Possible...". What does your brand do for consumers? If you're Apple, you make them more creative, and if you're Disney, you make them more honest. So says research published in the April issue of the Journal of Consumer Research that found test subjects who were shown a logo for 30 milliseconds -- a subliminal flash that was not actually "seen" -- were much more likely to be creative or candid in the cases of Apple and the Disney Channel, respectively.
These are challenging times for the pharmaceutical industry. Stakeholder trust, almost everywhere, is at an all time low. But the pharmaceutical industry seems to have set itself up for a very special kind of criticism that even the likes of tobacco and armaments have managed to avoid. For the final quarter of the last century, the reputation, image and influence of the ethical pharmaceutical industry could not have been higher. The industry had an unassailable set of social, political,
