The latest trend in advertising: budget shearing. So says a recent survey from the Association of National Advertisers, released today. The majority response from the small-scale survey (a neat 100 respondents) is that marketers across industries are bracing their ad budgets for some form of reduction. Fifty-three percent of those polled said they expected a cutback within the next six months; 87% said they're already weathering the pinch. "We've seen this before," Bob Liodice, president-CEO of the ANA, told Ad Age. "Ad spending tracks remarkably close to GDP."
"...Through our research, we learned consumers really aren't happy about their current dry-cleaning options," Procter & Gamble Co.'s Tide is branching into dry cleaning, fashion and more as it looks to innovate in new areas amid an economic downturn and changing consumer demands regarding laundry. Tide has launched a three-store test of a dry cleaner under its brand name in Kansas City, Mo. The test includes construction of a new company-owned store and partnership in two other stores with a local dry cleaner, GreenEarth Cleaning, which uses a dry-cleaning solvent it says is environmentally safer than traditional chemicals.
Lego Invites Fans to Miniman's 30th Birthday Party
Người viết: Webmaster
27/08/2008
With 111,000 Lego videos posted on YouTube alone -- including an engaging rap version called "Circle Circle Dot Dot" that has been played more than 10 million times -- there are a lot of grown-up Lego kids out there. Such plentiful user-generated content posed a challenge for Lego and its plans to celebrate the 30th anniversary of the little yellow Lego minifigure starting Aug. 25. "Usually a brand tries to convince users to create content, but we had way too much content out there," said P.J. Pereira, founder and creative director of Pereira & O'Dell, a San Francisco agency that opened in April with Lego as a client.
The days of putting millions of dollars against something without being able to track its effectiveness are soon to be over. Enter CRM. As the U.S. economy worsens and consumers rein in discretionary spending, brands are ramping up their customer-relationship-management efforts, aiming to grab some of that money by building one-to-one relationships with consumers. Feel-good talk about leveraging CRM -- the art of using tools such as database maintenance and customer segmentation -- to boost understanding of consumers isn't anything new. Ask around, though, and industry folks will tell you 2008
News & Articles 
The latest trend in advertising: budget shearing. So says a recent survey from the Association of National Advertisers, released today. The majority response from the small-scale survey (a neat 100 respondents) is that marketers across industries are bracing their ad budgets for some form of reduction. Fifty-three percent of those polled said they expected a cutback within the next six months; 87% said they're already weathering the pinch. "We've seen this before," Bob Liodice, president-CEO of the ANA, told Ad Age. "Ad spending tracks remarkably close to GDP." 
"...Through our research, we learned consumers really aren't happy about their current dry-cleaning options," Procter & Gamble Co.'s Tide is branching into dry cleaning, fashion and more as it looks to innovate in new areas amid an economic downturn and changing consumer demands regarding laundry. Tide has launched a three-store test of a dry cleaner under its brand name in Kansas City, Mo. The test includes construction of a new company-owned store and partnership in two other stores with a local dry cleaner, GreenEarth Cleaning, which uses a dry-cleaning solvent it says is environmentally safer than traditional chemicals. 
With 111,000 Lego videos posted on YouTube alone -- including an engaging rap version called "Circle Circle Dot Dot" that has been played more than 10 million times -- there are a lot of grown-up Lego kids out there. Such plentiful user-generated content posed a challenge for Lego and its plans to celebrate the 30th anniversary of the little yellow Lego minifigure starting Aug. 25. "Usually a brand tries to convince users to create content, but we had way too much content out there," said P.J. Pereira, founder and creative director of Pereira & O'Dell, a San Francisco agency that opened in April with Lego as a client. 
The days of putting millions of dollars against something without being able to track its effectiveness are soon to be over. Enter CRM. As the U.S. economy worsens and consumers rein in discretionary spending, brands are ramping up their customer-relationship-management efforts, aiming to grab some of that money by building one-to-one relationships with consumers. Feel-good talk about leveraging CRM -- the art of using tools such as database maintenance and customer segmentation -- to boost understanding of consumers isn't anything new. Ask around, though, and industry folks will tell you 2008 
