Coca-Cola
is planning big boosts in marketing campaigns supporting its Coke Zero.
Coca-Cola zero isn't a loser after all -- it's the long-awaited spark
to revive the flagging cola business.
According to an internal company document obtained by Advertising Age,
Coca-Cola Co. plans a huge tactical push behind the brand this year --
spending $13 million advertising on NCAA games alone -- to retain cola
drinkers in its franchise.
NBC is preparing a marketing blitz to help give the second phase of
"Heroes" a strong liftoff. The sci-fi-style series is taking a short
break following its debut in September but will return to the network
Jan. 22. "Heroes" is the No. 1 new show among 18- to 49-year-olds and the No. 1
non-sports entertainment show among men 18-49. With a 6.7 rating/16
share and 8.7 million viewers, it's the No. 5 show on TV overall. The
series' fall finale aired Dec. 4.
TigerLIVE has launched a 141 Worldwide-created campaign aimed at drawing
awareness as well as visitors to the newly opened branded entertainment
centre. The campaign, TigerLIVE – The
Ultimate Tiger Experience, currently runs in print which includes newspapers,
entertainment publications and tourist publications, in a bid to position the
venue as an attractive destination in
Singapore. “Evoking an exotic and mysterious
appeal, the teaser ads serve to intrigue consumers and...
Sony and agency Zipatoni have come under fire for one of their
marketing tactics for the Sony PSP. Sony has added its name to a
growing list of flogs [fake blogs] including McDonald's, WalMart and Lonely Girl 15, that are being called out by consumers.
This isn't the first time Sony has been caught and questioned about the ethics of its marketing practices.
Back in December of 2005, the brand came under fire for a graffiti tactic
News & Articles 
Coca-Cola
is planning big boosts in marketing campaigns supporting its Coke Zero.
Coca-Cola zero isn't a loser after all -- it's the long-awaited spark
to revive the flagging cola business.
According to an internal company document obtained by Advertising Age,
Coca-Cola Co. plans a huge tactical push behind the brand this year --
spending $13 million advertising on NCAA games alone -- to retain cola
drinkers in its franchise.
NBC is preparing a marketing blitz to help give the second phase of
"Heroes" a strong liftoff. The sci-fi-style series is taking a short
break following its debut in September but will return to the network
Jan. 22. "Heroes" is the No. 1 new show among 18- to 49-year-olds and the No. 1
non-sports entertainment show among men 18-49. With a 6.7 rating/16
share and 8.7 million viewers, it's the No. 5 show on TV overall. The
series' fall finale aired Dec. 4.
TigerLIVE has launched a 141 Worldwide-created campaign aimed at drawing
awareness as well as visitors to the newly opened branded entertainment
centre. The campaign, TigerLIVE – The
Ultimate Tiger Experience, currently runs in print which includes newspapers,
entertainment publications and tourist publications, in a bid to position the
venue as an attractive destination in
Singapore. “Evoking an exotic and mysterious
appeal, the teaser ads serve to intrigue consumers and...
Sony and agency Zipatoni have come under fire for one of their
marketing tactics for the Sony PSP. Sony has added its name to a
growing list of flogs [fake blogs] including McDonald's, WalMart and Lonely Girl 15, that are being called out by consumers.
This isn't the first time Sony has been caught and questioned about the ethics of its marketing practices.
Back in December of 2005, the brand came under fire for a graffiti tactic
