As more of the U.S. population moves online, B-to-B industries that previously thought they were immune to the migration have had to begin figuring out their web strategies. And increasingly, those strategies are involving video. Recently, for example, Caterpillar launched what are essentially long-form commercials -- or infomercials -- on ForConstructionPros.com, a division of Cygnus. Such online-video plays are letting marketers
Coke selects agency for Vietnam push, following a three-way shootout
Người viết: Webmaster
16/12/2006
Coca-Cola
has handed its soft drinks portfolio in Vietnam to Ogilvy
& Mather, following a three-way shootout against Leo Burnett and
incumbent Lowe Vietnam.Ogilvy's first task is to
develop an integrated campaign to launch the brand's 'Coke Side of
Life' platform, slated to begin next month. Ogilvy will also work on
Coca-Cola's Sprite and Fanta brands, which are less active in Vietnam
than Coke...
Motorola is aiming to communicate the multimedia experience of its
new entertainment PDA, the Motorokr E6, with an integrated campaign
featuring Asian pop star, Jay Chou. HONG KONG Motorola is aiming to
communicate the multimedia experience of its new entertainment PDA, the
Motorokr E6, with an integrated campaign featuring Asian pop star, Jay
Chou. The E6, which provides a raft of entertainment functions from games,
music, movie-making, videos and photography,
Asia Pacific Breweries says the work BBDO did on its brands, including those
Jessica Alba ads for Tiger beer, had nothing to do with its decision to shift
its business to BBH. “The Jessica Alba spot has worked
very well for Tiger and BBDO has done good work on Baron’s and ABC (beer brands)
and they were certainly very close to retaining the Tiger business during this
pitch,” Erik van Vulpen, assistant GM of marketing for APB Singapore
said.
News & Articles 
As more of the U.S. population moves online, B-to-B industries that previously thought they were immune to the migration have had to begin figuring out their web strategies. And increasingly, those strategies are involving video. Recently, for example, Caterpillar launched what are essentially long-form commercials -- or infomercials -- on ForConstructionPros.com, a division of Cygnus. Such online-video plays are letting marketers
Coca-Cola
has handed its soft drinks portfolio in Vietnam to Ogilvy
& Mather, following a three-way shootout against Leo Burnett and
incumbent Lowe Vietnam.Ogilvy's first task is to
develop an integrated campaign to launch the brand's 'Coke Side of
Life' platform, slated to begin next month. Ogilvy will also work on
Coca-Cola's Sprite and Fanta brands, which are less active in Vietnam
than Coke...
Motorola is aiming to communicate the multimedia experience of its
new entertainment PDA, the Motorokr E6, with an integrated campaign
featuring Asian pop star, Jay Chou. HONG KONG Motorola is aiming to
communicate the multimedia experience of its new entertainment PDA, the
Motorokr E6, with an integrated campaign featuring Asian pop star, Jay
Chou. The E6, which provides a raft of entertainment functions from games,
music, movie-making, videos and photography,
Asia Pacific Breweries says the work BBDO did on its brands, including those
Jessica Alba ads for Tiger beer, had nothing to do with its decision to shift
its business to BBH. “The Jessica Alba spot has worked
very well for Tiger and BBDO has done good work on Baron’s and ABC (beer brands)
and they were certainly very close to retaining the Tiger business during this
pitch,” Erik van Vulpen, assistant GM of marketing for APB Singapore
said.
