Many have tried, not all have succeeded. Sara Yin reports on what it takes. While
marketing gurus have long declared music as the anecdote to reaching a
brand-wary youth market, clearly, success is easier to spout than to
come by. Take MTV's situation for example; a 30-year old icon
beleaguered by criticism for becoming obsolete. Fortunately, for every Punk'd re-run, there is a visionary brand
making serious headway among its target audience -- such as Moto-rola's
China-centric digital music platform, Motomusic...
Former Saatchis Singapore integrated art director Birger Linke has been
appointed creative director, JWT Vietnam, effective next week.Linke (pictured) will report to ECD David Smail to work on accounts such as Ford and S Fone.Linke most recently spent four years at Saatchis Singapore where he was
ranked in Campaign Brief's Top 100 'Hotshot creatives in Asia'. He has
also received over 90 awards from shows such as Cannes, Clio, One Show,
D&AD and the Spikes. "Birger is an amazing craftsman of communications in a multitude of media," said Smail.
Weber Shandwick capped a memorable year by picking up the coveted gold
awards for Network of the Year and Campaign of the Year at Media's
Asia-Pacific PR Awards 2006, held in Hong Kong last night. The Interpublic Group-owned agency clinched
Network of the Year for the first time in its history and matched last
year's double winner - Burson-Marsteller - by also taking home Campaign
of the Year, for client President Pharmaceutical Taiwan.
A 300-strong crowd also saw Hill & Knowlton Beijing clinch Consultancy of the Year,
Want to place a product in a TV Show? Buy Airtime Too
Written by Webmaster
Saturday, 18 November 2006
Here's
a twist on the people, who aren't watching commercials debate: More TV
viewers remember product placement if it's followed by an ad. 11% boost
. According to a "Product Placement Valuation Study" released by
Nielsen
Media Research today, 57% of viewers recognized a brand when viewing an
integration in combination with a commercial, vs. nearly 46% of those
who only watched a commercial. But that doesn't mean consumers will buy
the products. Whether the
brand was presented as a product placement, TV commercial or both,...
News & Articles 
Many have tried, not all have succeeded. Sara Yin reports on what it takes. While
marketing gurus have long declared music as the anecdote to reaching a
brand-wary youth market, clearly, success is easier to spout than to
come by. Take MTV's situation for example; a 30-year old icon
beleaguered by criticism for becoming obsolete. Fortunately, for every Punk'd re-run, there is a visionary brand
making serious headway among its target audience -- such as Moto-rola's
China-centric digital music platform, Motomusic...
Former Saatchis Singapore integrated art director Birger Linke has been
appointed creative director, JWT Vietnam, effective next week.Linke (pictured) will report to ECD David Smail to work on accounts such as Ford and S Fone.Linke most recently spent four years at Saatchis Singapore where he was
ranked in Campaign Brief's Top 100 'Hotshot creatives in Asia'. He has
also received over 90 awards from shows such as Cannes, Clio, One Show,
D&AD and the Spikes. "Birger is an amazing craftsman of communications in a multitude of media," said Smail.
Weber Shandwick capped a memorable year by picking up the coveted gold
awards for Network of the Year and Campaign of the Year at Media's
Asia-Pacific PR Awards 2006, held in Hong Kong last night. The Interpublic Group-owned agency clinched
Network of the Year for the first time in its history and matched last
year's double winner - Burson-Marsteller - by also taking home Campaign
of the Year, for client President Pharmaceutical Taiwan.
A 300-strong crowd also saw Hill & Knowlton Beijing clinch Consultancy of the Year,
Here's
a twist on the people, who aren't watching commercials debate: More TV
viewers remember product placement if it's followed by an ad. 11% boost
. According to a "Product Placement Valuation Study" released by
Nielsen
Media Research today, 57% of viewers recognized a brand when viewing an
integration in combination with a commercial, vs. nearly 46% of those
who only watched a commercial. But that doesn't mean consumers will buy
the products. Whether the
brand was presented as a product placement, TV commercial or both,...
