Starbucks' Holiday Viral Effort Doubles as Social Experiment
Người viết: Webmaster
11/11/2006
Don't be surprised if sometime between now and Christmas a stranger
gives you lift tickets in Denver, skating passes in Toronto or even
free parking at a Michigan hospital. They're certainly not your typical holiday-stocking stuffers, but
Starbucks is using such happy acts to kick off its holiday marketing
program. Starting today Starbucks is surprising Manhattan commuters
with free subway MetroCards and warming Chicagoans with free movie
tickets. ..
Hollywood
heavyweights brought in to conceptualise beer's story in new series.
Tiger Beer has tapped internationally-acclaimed directors for a
Hollywood- mini-series titled Tiger: Unravel the secret. Led by Leo
Burnett, the multi-million dollar venture dramatises the
beer's 75-year journey through a cliffhanging saga and epic
cinematography. Tiger has already debuted two episodes of the five-part
series through an Arc-created website and on Singapore terrestrial TV.
The series will eventually roll out across Tiger's seven markets.
Cola giant cherry-picks best from its key agency partners ahead of 2008 Games. Coca-Cola is believed to be in the process of setting up a standalone
unit in China to drive marketing communications for its 2008 Olympic
sponsorship. According to sources familiar with the situation, the cola giant is
tapping all of its key agency partners in the mainland to meet staffing
needs for the new Shanghai-based unit, including McCann Erickson,
Starcom and digital shop WWWins. It is believed that the unit will be
35 to 40-strong.
Xbox paddle in hand, I am soaring through Seattle's skyline on a clear day. I glide dreamily by digitized images of the Qwest Field and the Space Needle. Then, a safety-cone orange image pops into sight. As I get closer, it sharpens into a sign of some sort. A few more seconds and the lettering becomes legible, dashing my wild-blue-yonder revelry. It's a floating billboard for Zip Realty. Zip hasn't found a way to suspend gravity. It's one of four advertisers to buy into Microsoft's Virtual Earth 3D, ...
News & Articles 
Don't be surprised if sometime between now and Christmas a stranger
gives you lift tickets in Denver, skating passes in Toronto or even
free parking at a Michigan hospital. They're certainly not your typical holiday-stocking stuffers, but
Starbucks is using such happy acts to kick off its holiday marketing
program. Starting today Starbucks is surprising Manhattan commuters
with free subway MetroCards and warming Chicagoans with free movie
tickets. ..
Hollywood
heavyweights brought in to conceptualise beer's story in new series.
Tiger Beer has tapped internationally-acclaimed directors for a
Hollywood- mini-series titled Tiger: Unravel the secret. Led by Leo
Burnett, the multi-million dollar venture dramatises the
beer's 75-year journey through a cliffhanging saga and epic
cinematography. Tiger has already debuted two episodes of the five-part
series through an Arc-created website and on Singapore terrestrial TV.
The series will eventually roll out across Tiger's seven markets.
Cola giant cherry-picks best from its key agency partners ahead of 2008 Games. Coca-Cola is believed to be in the process of setting up a standalone
unit in China to drive marketing communications for its 2008 Olympic
sponsorship. According to sources familiar with the situation, the cola giant is
tapping all of its key agency partners in the mainland to meet staffing
needs for the new Shanghai-based unit, including McCann Erickson,
Starcom and digital shop WWWins. It is believed that the unit will be
35 to 40-strong.
Xbox paddle in hand, I am soaring through Seattle's skyline on a clear day. I glide dreamily by digitized images of the Qwest Field and the Space Needle. Then, a safety-cone orange image pops into sight. As I get closer, it sharpens into a sign of some sort. A few more seconds and the lettering becomes legible, dashing my wild-blue-yonder revelry. It's a floating billboard for Zip Realty. Zip hasn't found a way to suspend gravity. It's one of four advertisers to buy into Microsoft's Virtual Earth 3D, ...
