Relying on a "Dilbert" cartoon to soften the blow of an at times harsh
condemnations of ad industry practices, David Jones, CEO of global
agency network Euro RSCG Worldwide, said that rather than talking about
how to redefine creativity in a fast-changing world, "we should just
get on and do it." As one of the ad industry's next-generation leaders, Mr. Jones dissed
consumer-generated content and the research industry while exhorting a
standing-room only audience at today's
It's time to lead consumers by the nose. So goes the thinking at major
package-goods marketers including Mars, PepsiCo, Kraft and Procter
& Gamble, who hope scents will help them get attention among
fragmented audiences. Mars has recently used scent technology to spread the aroma of
chocolate around its M&M's World retail outlets and put Pedigree
dog-food-scented stickers in front of supermarkets and pet stores.
Pepsi spread the smell of black-cherry vanilla
The classic jeans marketer is hoping its new Net-exclusive ad campaign will give it a leg up on the competition. For decades, the medium has helped define the advertising message. Billboards gave rise to the big and the bold. Radio helped usher in the cool and conversational ad message. And with television, advertisers got access to all the tools of video, but they pretty much stuck to using them in 30-second spots.
Now marketers such as Levi Strauss
You’ve lined up an interview, so now what? Learn to look and sound your best on camera, on the radio and in print with this crash course in media training. You’ve written a compelling release, determined the ideal time to issue the news, selected the optimum distribution package through your newswire service provider and developed a list of key media targets. Chances are now strong that reporters will respond, and when they do, they’ll want to talk.
News & Articles 
Relying on a "Dilbert" cartoon to soften the blow of an at times harsh
condemnations of ad industry practices, David Jones, CEO of global
agency network Euro RSCG Worldwide, said that rather than talking about
how to redefine creativity in a fast-changing world, "we should just
get on and do it." As one of the ad industry's next-generation leaders, Mr. Jones dissed
consumer-generated content and the research industry while exhorting a
standing-room only audience at today's
It's time to lead consumers by the nose. So goes the thinking at major
package-goods marketers including Mars, PepsiCo, Kraft and Procter
& Gamble, who hope scents will help them get attention among
fragmented audiences. Mars has recently used scent technology to spread the aroma of
chocolate around its M&M's World retail outlets and put Pedigree
dog-food-scented stickers in front of supermarkets and pet stores.
Pepsi spread the smell of black-cherry vanilla
The classic jeans marketer is hoping its new Net-exclusive ad campaign will give it a leg up on the competition. For decades, the medium has helped define the advertising message. Billboards gave rise to the big and the bold. Radio helped usher in the cool and conversational ad message. And with television, advertisers got access to all the tools of video, but they pretty much stuck to using them in 30-second spots.
Now marketers such as Levi Strauss
You’ve lined up an interview, so now what? Learn to look and sound your best on camera, on the radio and in print with this crash course in media training. You’ve written a compelling release, determined the ideal time to issue the news, selected the optimum distribution package through your newswire service provider and developed a list of key media targets. Chances are now strong that reporters will respond, and when they do, they’ll want to talk.
