On a recent sunny New York afternoon, Stephen Beck, a retired lawyer and voracious reader, spent an hour at a Chelsea Starbucks showing off his Amazon Kindle reader. He patiently demonstrated how to wake the device, adjust font size, download sample books and even look up the definitions of words. Mr. Beck doesn't work for Amazon, nor does he receive anything -- not so much as a free e-book or Amazon credit -- for his effort. He's part of an army of Kindle enthusiasts who volunteer to demonstrate the device to prospective owners as part of Amazon's See a Kindle in Your City marketing program.
Most brands could only dream of having a feature movie built around their products. But it’s a dream come true for American Girl. Based on a doll, the film Kit Kittredge was another in a long line of successful brand extensions launched by the powerhouse toy brand, American Girl. American Girl had worldwide revenues of about US$ 431 million in 2007. That’s a pretty healthy chunk of the US$ 6 billion in net sales recorded by American Girl’s owner, Mattel, also the maker of the Barbie doll. While the 50-year-old Barbie seems to have faded in popularity, the rise of the American Girl franchise...
The digital divide is narrowing for Kellogg Co., which today said its return on online investment for the Special K brand has surpassed that of broadcast TV over the past 18 months. Kellogg crossed the $1 billion benchmark on ad spending during 2007, and its outlay is set to increase this year. "It's still relatively early in our learning," Mark Baynes, chief marketing officer at the Battle Creek, Mich., company told the Lehman Bros. Back to School Consumer Conference during a discussion on how Kellogg is trying to increase advertising and marketing efficacy.
The recession - not all bad for the marketing industry
Written by Webmaster
Saturday, 06 September 2008
All the talk of economic downturn, including tumbling house prices, soaring price hikes for basic utilities, reduced numbers of mortgage application acceptances, astronomic petrol prices, is enough to depress even the most optimistic of people, It's currently an impossibility to open a paper and not read another doom and gloom story. Only yesterday I read about the "roast crunch" and the 25% increase in the cost of a traditional roast beef dinner for a family of four. It is seemingly never ending. However, I do categorise myself a half-full rather than half-empty type of person
News & Articles 
On a recent sunny New York afternoon, Stephen Beck, a retired lawyer and voracious reader, spent an hour at a Chelsea Starbucks showing off his Amazon Kindle reader. He patiently demonstrated how to wake the device, adjust font size, download sample books and even look up the definitions of words. Mr. Beck doesn't work for Amazon, nor does he receive anything -- not so much as a free e-book or Amazon credit -- for his effort. He's part of an army of Kindle enthusiasts who volunteer to demonstrate the device to prospective owners as part of Amazon's See a Kindle in Your City marketing program. 
Most brands could only dream of having a feature movie built around their products. But it’s a dream come true for American Girl. Based on a doll, the film Kit Kittredge was another in a long line of successful brand extensions launched by the powerhouse toy brand, American Girl. American Girl had worldwide revenues of about US$ 431 million in 2007. That’s a pretty healthy chunk of the US$ 6 billion in net sales recorded by American Girl’s owner, Mattel, also the maker of the Barbie doll. While the 50-year-old Barbie seems to have faded in popularity, the rise of the American Girl franchise... 
The digital divide is narrowing for Kellogg Co., which today said its return on online investment for the Special K brand has surpassed that of broadcast TV over the past 18 months. Kellogg crossed the $1 billion benchmark on ad spending during 2007, and its outlay is set to increase this year. "It's still relatively early in our learning," Mark Baynes, chief marketing officer at the Battle Creek, Mich., company told the Lehman Bros. Back to School Consumer Conference during a discussion on how Kellogg is trying to increase advertising and marketing efficacy. 
All the talk of economic downturn, including tumbling house prices, soaring price hikes for basic utilities, reduced numbers of mortgage application acceptances, astronomic petrol prices, is enough to depress even the most optimistic of people, It's currently an impossibility to open a paper and not read another doom and gloom story. Only yesterday I read about the "roast crunch" and the 25% increase in the cost of a traditional roast beef dinner for a family of four. It is seemingly never ending. However, I do categorise myself a half-full rather than half-empty type of person 
