Harold Burson thinks that the PR industry needs to sort out its
publicity problems. In particular, the sprightly 85-year old founding
chairman of Burson-Marsteller is fed up with the "derogatory" manner in
which the industry is depicted by the media. Speaking
at the 2006 ICCO Summit -- the PR industry's annual global talkfest --
Burson's essential role as the pioneer of the PR network ensured that
everyone present listened to his words closely,
Take
a look at who you are and how you want to represent your brand--and
live it every day--to make yourself your #1 asset. A great deal of time
and energy are expended to create memorable brands that add value to
company marketing strategies and--in the case of public
companies--pique the interest of the investment community. While
company brand equity is certainly important, the significance of making
yourself an integral part of your company’s brand shouldn’t be
overlooked as a key to success.
Yahoo on Wednesday announced
the launch, in beta, of paid-search ads for its mobile service in the
U.S. and the U.K. A "select group of advertisers" are participating in
the test of sponsored listings on mobile web search results, according to
the Search Engine Watch blog. The number of advertisers will increase
as the program is rolled out. Consumers who click on the sponsored
links will be taken to the advertisers' mobile website or a landing
page to get more information
As competition heats up and sales start to stagnate, companies often seek to breathe new life into the brand through rebranding. In all too many cases, however, those expensive rebranding efforts fail to yield the desired business results. Here are some of the key reasons rebranding often fails. More than executional mistakes that blunt the effectiveness of rebranding efforts, these are critical errors that almost always lead to failure.
News & Articles 
Harold Burson thinks that the PR industry needs to sort out its
publicity problems. In particular, the sprightly 85-year old founding
chairman of Burson-Marsteller is fed up with the "derogatory" manner in
which the industry is depicted by the media. Speaking
at the 2006 ICCO Summit -- the PR industry's annual global talkfest --
Burson's essential role as the pioneer of the PR network ensured that
everyone present listened to his words closely, 
Take
a look at who you are and how you want to represent your brand--and
live it every day--to make yourself your #1 asset. A great deal of time
and energy are expended to create memorable brands that add value to
company marketing strategies and--in the case of public
companies--pique the interest of the investment community. While
company brand equity is certainly important, the significance of making
yourself an integral part of your company’s brand shouldn’t be
overlooked as a key to success.
Yahoo on Wednesday 
As competition heats up and sales start to stagnate, companies often seek to breathe new life into the brand through rebranding. In all too many cases, however, those expensive rebranding efforts fail to yield the desired business results. Here are some of the key reasons rebranding often fails. More than executional mistakes that blunt the effectiveness of rebranding efforts, these are critical errors that almost always lead to failure.
